Amazon is the premier site to sell products. It almost goes without saying. Effective use of Seller management software helps simplify and effectively grow your Amazon business. But should you limit yourself to selling only on Amazon?
Obviously, more sales channels mean a larger pool of potential buyers. It also means more work, some of which you are already doing, or should be doing. You’ve got to optimize your product listings and engage with your customers on any other selling platform just as you do on Amazon. But you’ll need to do some additional marketing. But a little extra time and effort may very well prove to be worth it.
Let’s take a look at some possible sales channels other than Amazon that could help grow your business.
The big advantage to your own website is “it gives you a chance to define who you are as a brand and as a company. Amazon can only tell people so much, on your own site, you control the narrative.” Plus, there are no seller’s fees cutting into profits on your own website.
Everyone knows to search for products on Amazon. It’s almost a default behavior. How does someone find your website in a sea of seller websites?
Social media and email marketing. Here’s where you can really present your brand directly to your customers. Consider buying some Facebook ads, create interesting posts with product info, offer some coupons, drive traffic to your own site. When customers go to your website, you can collect email addresses and develop a database to cultivate continuing relationships with direct sales campaigns. You also link back to your Amazon page and make the best of both worlds.
You can use a platform like Amazon to operate a fully integrated Facebook store. It’s easy to set up, plus you can connect directly with customers using the Facebook messenger app. If you just want to test the waters, create a Facebook business page, which provides better options for sellers than a simple personal profile page. You can also take advantage of Facebook Marketplace, which provides access to various local groups that bring together products and sellers in categories ranging from furniture and home goods to cars to crafts.