Promote Your Amazon Listings and Sell More Products
Amazon’s marketplace is just as lucrative as it is crowded.
To profit as a seller, you have to stand out against over two million merchants. But if you do grab buyers’ attention, you’re bound to make sales since so many shoppers flock to Amazon. The average conversion rate in the marketplace is roughly 15%, roughly three to five times that of other e-commerce sites.
The key to reaching Amazon shoppers is maximizing your listings’ visibility. There are so many products on the marketplace, and buyers don’t have the time or patience to sift through every single one. Make it easy for buyers to find your products and you’re on track to win greater sales.
To boost your listings’ visibility, we’ll highlight nine key ways to drive external traffic outside of Amazon and internal traffic within the marketplace to your products. Using these strategies leads buyers right to your listings, so they can make their way down your sales funnel and grow to become a customer.
What Visibility Means for Amazon Listings
For products on your own online store, promotion is straightforward. You spread product awareness outside of your store through ads and other marketing efforts to drive traffic back to your listing pages.
Amazon listings are more complicated—they require both external and internal promotion. With so much competition in the marketplace, sellers have to craft their listings to be highly visible on Amazon’s website, not just outside of it.
External promotion for Amazon listings is simply using outside channels to drive traffic back to your listing. It allows you to hook shoppers who aren’t already on Amazon to check out your listing.
Here are a few examples of external promotion methods for Amazon listings:
Social media：Create ads and connect with influences to spread awareness of your Amazon products and link back to your listings on social media.
SEO: Include keywords your target buyers are Googling in your product listing to have it rank high in search engine results.
Getting backlinks:Find opportunities to link to your Amazon listings—such as publishing blog posts—to increase your items’ visibility and drive external traffic to your products.
With the external promotion, you can make your listings stand out to shoppers outside of Amazon and maximize your sales.
Say you are an Amazon merchant, and you want to sell women's sunglasses. You won't be the only merchant selling the accessory on the marketplace—-there are over 40000 other sellers also offering women's sunglasses.