How can you maximize the exposure and transformation of your products and brands through Facebook and Instagram
Use the social platform to improve your brand identity For e-commerce sellers, the slowest and most frustrating step is to promote the initial growth of their brands on social platforms. After all, sellers need to expand their business scale and need a starting line and a winning method. Setting up your social platform and improving your natural contact rate is the basis for your millions of sales. Having good fan growth, participation and natural contact rate is crucial to ensure that you can establish brand awareness through social accounts, which in turn will increase your sales. Doing this will bring " social recognition" to your brand – brand impression, people's evaluation of your brand, products are been sold and you can obtain product feedback.
Imagine: suppose you put a good advertisement on Facebook and talked about the quality of products you have been selling for ten years. However, before clicking to your product page, the customer checked your Facebook homepage and found that you had less than 1,000 fans, and the comments of these fans were basically complaints about your product. Obviously, it does not leave a good impression.
Facebook accounts and Instagram accounts are more likely to interact with their fans and remain authentic. In addition, the more fans these microblogs have, the more irrelevant is. In addition, there is the fact that micro-net red will make your cost lower, and it will be easier to get in touch with you. The market contacted will be more segmented and will also bring you a higher return on investment.
If you have " I just need to push Facebook ads to my potential customers and don't have to contact them. " this kind of idea, which is wrong. The key is that you need real fans to regularly participate in your advertising content. In turn, you need to interact with them. Like face to face, interact with fans to maintain realism. Why? Because this approach creates a strong sense of social presence for your brand ( that is, the so-called " social identity" ), helps you build brand trust and brand awareness, all of which will drive your sales.
What makes millions of enterprises stand out from many e-commerce brands is that they have a unique opportunity to establish contact with customers and potential customers and establish genuine interpersonal relationships with them. This not only gives you valuable insight into data but also allows you to expand your business with product launches and highly segmented marketing activities, then builds a long-term customer base.
After you have established your brand and fan base, it is high time to use Facebook and Instagram ads to expand your business. What you have to do is test all kinds of advertisements and find a successful model for your brand, niche market, and target market before increasing the scale of investment. Perfect Facebook and Instagram marketing strategies, including strategies for potential customers at each transformation stage: building brand awareness, creating audiences, initial transformation, and re-marketing transformation.
Google analytics data is a lie. The only way to truly understand how social media ads affect your natural traffic is to close all your Facebook and instant gram ads at the same time. You will find that the sales volume brought by " Google natural search" and " direct traffic" is actually the direct result of the money you put into Facebook and Instagram advertisements. It is very meaningful to think about the behavior of consumers: many consumers will not click on when they see the sponsored advertisement, but you will only search for the brand through the browser in the future. Or most people prefer to buy products from brands that they think products are trustworthy, and trust is based on brand awareness.
Facebook Instagram advertising should not stay in theory, on the contrary, your multiple marketing channels should work together to expand your millions of businesses. Brand awareness is an essential condition for sellers to use Facebook and instant gram for marketing. Whether you run email registration advertisements or use brand awareness to import traffic into your online store to capture the email addresses of consumers, as a result, you can obtain a large number of email addresses of great marketing value. Because if you use a pop-up window that captures email addresses, the more traffic you import, the more email addresses you collect so that you can market to potential customers who know your brand through Facebook and instant gram ads. You should regard email marketing as a " fuel" for the transformation of social media and ensure that you can make full use of all the time and money that you have invested in advertising activities. By creating a highly segmented e-mail marketing campaign, you can increase your sales while developing potential customers.