Under a strict policy, how do sellers get Amazon reviews?
For third-party sellers, it's crucial to get good reviews on Amazon. Not only does praise reassure consumers about product quality, it also plays an important role in Amazon's algorithm.
As a result, Amazon has been cracking down on incentive reviews, introducing "simplified purchase" reviews and developing policies to ensure the authenticity of the reviews.
So under a strict policy, how do sellers get Amazon reviews?
1、Early Reviewer Program
Amazon offers a service it helps sellers get reviews of new products. The service is limited to less than 5 reviews and can only be used if the product sells for more than $15. Sellers pay $60 for each product, and the product gets at least five reviews. Although the number of comments is not large, as long as the category of competition is not fierce, you can initially promote the sale of new products.
Under this project, Amazon will randomly comment on consumers who have purchased the product, and Amazon has certain criteria for such consumers.
Amazon will offer $1-3 coupons as an incentive after consumer reviews, and the product reviews will have the "Verified purchase" label.
2、Amazon Vine program
Amazon Vine is another service for sellers to get reviews on Amazon. Amazon Vine Project Product Logistics is handled by Amazon.
Amazon Vine project is expensive, ranging from $2500 to $7500 each, plus the cost of the product itself. Previously, Amazon Vine was open to Vendor vendors only, but Amazon recently launched a pilot project.
3、Improve product quality
Review existing product reviews, feedback and buyer information, and learn about any complaints or shortcomings about the product.
Promotion of products can prevent consumers from giving negative feedback.
From the materials used to the packaging, there may be manufacturing defects in the product design, which can lead to poor customer evaluation, and the seller can find a business trip and improve the problem.
The seller should carefully check the product listing and ensure that the pictures and descriptions reflect the product sold. Consumers often give poor ratings because the product does not meet expectations or fails to meet a certain goal.
Sellers should also look at competitors' products, learn about their products' pictures and descriptions, and see if they are more detailed or creative in communicating the use of their products? It is best to find ways to improve the accuracy and usefulness of product descriptions.
Before Amazon banned incentive reviews, it was very popular to ask consumers for comments. The process is very simple: the seller offers free or highly discounted products, and the buyer agrees to leave comments in return.
Amazon banned incentive reviews, however, the related Facebook groups still exist. Sellers offer large discounts or free products in exchange for comments. But whether it's a list or an incentive review, there's a high risk that the seller should avoid it.
4、Provide the best customer service
When consumers contact you, the seller should provide the best customer service, make sure the answer is accurate and always be polite. Try to solve any problems in order to improve the user experience as a whole.
Maintaining a high level of customer service reduces the chance of bad reviews and increases the likelihood of receiving favorable reviews. In addition, sellers should avoid using multiple questions to stimulate buyers.