Produced by the Amazon team, the Amazon Seller App helps businesses to manage the selling process on Amazon. Using this app gives you the opportunity to analyze sales, review orders and fulfill these quickly. You can manage your inventory on the move and answer any customer questions quickly. It is also possible to edit your photographs and create your listings from your mobile device. In short, the Amazon Seller app sounds like an essential tool for all Amazon sellers and FBA.
There are many positives to using the Amazon Seller App. The biggest upside to this app is that it is completely free to use, and you can even use it with the free Amazon Seller account. This is different to other apps, where you need the pro account.
The handiest tool in the Amazon Seller app is the ability to list the items whilst you are in the shop. This means that you can be ready to sell before you have left the building. This includes the ability to check your eligibility to sell the product – which is crucial if you want to save money.
There are many other positive features, including the ability to reprice your inventory quickly; your ability to check the status of your FBA shipments and make sure that orders are in process, transit or even completed; you can check and return emails to customers and you can check for products that have been deemed unsuitable for Amazon. All these features make managing your seller account straightforward and accessible.
Some other people hold the opposite opinions. A big downside is that the Amazon Seller App team have missed some details – the most important being the lack of a link to CamelCamelCamel or Keepa. This means you do not have a quick link to show data that can help you manage the products you may choose to list or are listing. It lacks the 360-view of the selling environment.
It is the lack of metrics available on the app that is, therefore, the major problem. For instance, it only shows you the lowest new and used price and searching products. This does not allow you to make sensible decisions about sourcing. It may be that the lowest priced seller is running a promotion that makes that price unrealistically low and the price is likely to at least double soon. You can only really judge this if other low prices are listed too.
It is worth pointing out that updates are expected to roll out soon. It is usual now for apps to be released before all the hoped-for features are complete. This helps the developers receive the customer feedback on the app, which means they can produce a better app in the future. Integrations with third-party services are one of the major failures of the app to date and this could be planned for improvement in the future.