ASIN report, what's the difference between standard version and upgraded version?
The Asin report ( Standard version ) is the data of the search end, which includes two dimensions. The first dimension is the proportion of each keyword to the traffic of this Asin. It directly shows the proportion of each keyword in the search click, adding purchase and purchase volume in percentage.
And the proportion of traffic inlets; Dimension 2 is the search quantity, click quantity, add purchase quantity and purchase quantity of the search end of the Asin every day. Here we need to focus on understanding the lower search end. The search end is the traffic entered by the search. Enter a keyword in the search box.
Or Asin code, or store name, etc. then click on an Asin, whether it is the natural ranked Asin or the advertising Asin, it is the search traffic. Next, browse an Asin and click on the associated recommendation, which also belongs to the search traffic.
And through the direct link outside the station, or the seconds kill inside the station, the traffic entering by category subdivision is all the traffic at the non-search end. The traffic at the non-search end also belongs to the traffic at the non-search end, such as advertisements or related recommendations that are clicked on when browsing at the non-search end.
The updated Asin report has three dimensions, the first and second are the same as the standard version, and the third dimension is the total sales quantity and sales amount of the Asin every day, including search-end sales and non-search-end sales data.
The time span of Asin report: the Asin report is generally the latest half year, while some Asin that has been on sale for less than half a year, which represents all the data.
When we are not satisfied with our own Asin performance and are unsure about the key words, we want to see which words bring a larger amount of search, which words bring a larger amount of click, and which words bring a larger amount of purchase. We need to help us open our eyes by using the Asin report, and the traffic contribution of each key word is at a glance.
Or when we are perplexed about the extraordinary performance of competing products, we can also use the Asin report to gain insight into the first opportunity and then find the best plan to optimize our own listing, keyword allocation and advertisement setting, and build up hit list step by step.
What kind of ASIN report is of great reference significance?
A child ASINA makes an ASIN report, if the listing has a variant.You had better use the ASIN to search on the Amazon search box firstly. If the search for ASIN is what you want, that's right.
If there are too many variants under a list, child ASIN reports may not be very detailed. Because some child ASIN search end traffic is too small and the traffic mostly is borrowed. Such a report is of little reference significance. Sellers try to avoid such Asin, which has been on sell for less than one month. Because the sampling is not large enough at this time or the large proportion of the brush list has not been eliminated, the results shown in the data will be more instructive when the shelf life is longer.
If you want to make an Asin report on competing products, it is suggested that you should try to choose an Asin with a shelf life of more than 3 months, or an Asin with a very high key word ranking, so that reference and guidance are more meaningful.
Why are the keywords of the variant ASIN so little?
For derivate ASIN, there are very few keywords that have been recorded by the background, especially the ASIN without ranked keywords. The traffic of these ASIN is almost brought by others.
If the ASIN that we are going to do ASIN report is B, a user finds another variant A under the parent ASIN when searching the keyword. The user clicks A and then browsers B.
However, the keyword that brings the traffic cannot be recognized in the ASIN report of B.
So when you purchase ASIN reports, please try to search with ASIN that has a very good performance. Otherwise, the result may not meet your expectation.