Amazon sellers must know how to grasp the operational policy?
Sellers selling products on Amazon may want to know how to increase sales. The problems in the early stage of Amazon's operation mainly come from the following three aspects: selection, promotion, and competitors. Starting from these three aspects, sorting out the problems and solutions will also be of great help to the operation.
Choosing is a question that Amazon sellers will consider at the beginning of its work. Many sellers will fall into a mistake of choosing: looking at what's hot to sell and blindly imitating best sellers to do listing. There is no denying that they are lucky successes, but most of them can't have lasted for a long time.
The essence of the selection is to know the customer's requirements, and from the customer's point of view, we can make products that are popular with customers. The new seller can refer to the review of some products, make various references, and also make planning reference for the overall operation of the store.
There is a good solution if competitors have followed the form of selling. You know, the purpose of Amazon's permission to sell is that when buying the same commodity, customers can choose the most affordable one directly in the same product page. That is to say, it is illegal for different products to be sold.
If the seller has made a brand record and the product packaging has its brand information, even if others can copy the same product, they can't sell it without brand authorization. So brand filing is very important! The article about how to reverse the selling has also been mentioned in a few days ago.
Of course, more opponents are self-built listing. The price comparison of Amazon search page is very obvious, so low price is the best competitive advantage. We do not want to advocate price war, but we need to strictly control the supply chain cost and try our best to make profits to customers. If you don't have a technology monopoly, then you can achieve price monopoly.
The best way to do this is to seek deeper customer demand, make distinctive and unique differentiated products, and avoid direct price comparison caused by homogenization. Operation promotion can be divided into two ways: in-station promotion and out-of-station promotion. when doing in-station promotion, many people promote it for the sake of promotion, even relying excessively on paid promotion to support operation. In fact, the seller should make corresponding changes according to different products when making promotion. If a product is new, the purpose of promotion is to collect customer search data and quickly improve the search ranking, laying a foundation for the new product, so don't pay too much attention to the return on investment at this time.
If an old product is paid for promotion, the keywords should be optimized at this time, and the promotion cost should be used on words with high conversion rate as much as possible. In principle, as should not exceed the profit rate of products, but it can also be adjusted appropriately according to the actual situation.