How do Amazon seller increase conversion rate by 10% through optimizing listing?
Sellers selling products on Amazon may want to know how to increase sales. The good news is that adjusting product listings may increase sales; the bad news is that sellers need to work hard.
The seller must optimize all the contents of listing as much as possible, including images, listing, bullet points , descriptions, and graphic branding descriptions (EBC). Three months after Amazon seller Think Crucial did listing optimization , the product page traffic increased by 44%, sales increased by 30%, and the overall conversion rate increased by 10%. What did he do?
1.Modify the listing
The product listing is the first step for potential customers to see you. However, many sellers are not good at optimizing the listing, resulting in a very boring listing and not attractive to consumers.
Amazon recommends sellers to create product listings with this template: brand + model + product type, but this may lead to boring listing. Instead, what sellers want to do is combine Amazon's recommended elements with specific keywords, which will produce good results.
Take the Amazon seller Think Crucial as an example. It has a high click-through rate coming from the brand name. Therefore, it is very important to include brand keywords in the listing. In addition, because Think Crucial sells generic versions of many replacement parts, such products must have at least part numbers or OEM identification codes so that consumers can see them.
For sellers, the listing must be concise and clear, but at the same time it must allow consumers to see relevant product information at a glance so that they can click to view it.
2.The correct use of keywords
The second thing sellers need to do is to optimize product listing keywords at Amazon.com. The seller can add hidden keywords to the product listing in the background Search Term to increase the conversion rate.
To find relevant keywords, sellers must consider how consumers will look for your product. Suppose you sell brass bird keychains, then “brass bird keychains”, “metal bird keychains”, and even “brass keychains” keywords may be used by consumers searching for your products. Sellers can also put PPC ads on Amazon for keywords.
However, sellers must remember not to use the same keyword as the hidden keyword in the listing. Unlike Google, Amazon will punish piles of keywords. Each keyword can only be used once and include any variants, uppercase differences, or plural numbers.
3.Rewrite bullet points
The bullet points can convince potential customers to stay on the product page and let buyers know why they want to buy your product.
Take the brass bird keychain as an example, how do you persuade consumers to buy your product? The seller needs to think about the following questions: Does the buyer care about the source of the metal? Do they care about where the product is made by hand? If buyers are sitting in front of you, how would you convince them to buy your brass bird keychain? After summarizing a series of questions, then write bullet points.
Also, don't forget that when writing bullet points, you should make good use of the seed keywords that are not used in listing and hidden keywords.
4. Write Do’s & Dont’s for product description
Optimizing product descriptions is the key to optimizing listing. Here, seller want to let consumers who are still hesitate to make purchase decisions.
When writing product descriptions, sellers need to keep in mind who their target audience is and write with them. Sellers can use phrases to keep their mood relaxed and enjoyable. At the same time, the seller can also use HTML tags in the description. Use bold, bullets to highlight product details such as size. Sellers should also break a large section of boring content into small pieces that are easy to understand.
In addition, the seller also needs to consider the questions consumers may ask and answer them in the product description. However, sellers should keep in mind that the product description space is limited and must be fully utilized.
Finally, the end of the product description must always end with a CTA. The seller can use a short sentence to tell potential buyers that they can buy the product now. If you use "Get this adorable brass finch for your keychain now!", you will be well advised to click the "Buy Now" button on the right.
5.Work on Search Term
Keyword optimization can not be done once for all, the seller needs to continuously study and constantly adjust to find the best keywords. By combining keywords derived from Amazon PPC advertising and research, sellers will be able to increase product listing rankings.