On the Amazon platform, the competition between the same products is very fierce. Some sellers take the initiative to create their own branded products to avoid this competition. However, the list of hijacking incidents of private brands also began to increase.
How can a seller avoid his own listing be stealed or hijacked? The following methods can be used for reference:
1.brand filing on Amazon
In order to gain control of the brand, sellers must file brand ownership in Amazon. When filing, the seller needs to provide the company website or login page. After filing, the possibility of others hijacking your listing is much less.
2.branding the product brand
On the physical product and its packaging, clearly show the brand name. Make sure that your own branded products are different from similar products sold by other retailers, and the trademark is clear and eye-catching. In this way, listing hijackers are not easy to imitate your products, and consumers are more likely to identify genuine and fake products.
3.closely monitor your listing
In addition to viewing listings in the seller's central, sellers should also stand on the customer's perspective and view their listing. Make sure you are the only seller of your own brand name product that appears in the search results. When your sales suddenly drop sharply, sellers need to be vigilant to identify potential problems in a timely manner.
4.contact the listing hijacker directly with a warning email
The best way to solve the list hijacking problem is to send an email directly asking the hijacker to remove the listing sometimes. If they ignore it, the seller then can contact Amazon directly.
5.complain to Amazon
The seller needs to provide screen shots and fake evidence in order to make complaints to Amazon. You can buy products from fraudsters first and then take photos.The brand reputation of third-party sellers is very important on Amazon.Whether the brand is safe or not is directly related to the performance indicators of the seller. Therefore, sellers must pay attention to their own listing so that it will not be not hijacked.