Four strategies to boost your sales for the upcoming St Patrick's day
The festival is a good time for Amazon sellers to boost sales.It's time to prepare for ST Patrick's day on Mar.17th. So, which products are the hottest on this holiday? How do I make sure my product is added to the shopping cart by the buyer? The following strategies are useful.
1. Stock " ST Patrick's day" theme clothing
Although ST Patrick's day doesn't require gifts exchange from each other, it doesn't mean people don't shop. Consumers plan to spend $ 5.3 billion on the festival according to the NRF survey in 2017.
On this day, many people choose to go to the bar, or to participate in various parties and demonstrations. Wherever people go, one thing needed to celebrate the holiday are accessories.
Amazon sellers can purchase popular ST Patrick's day accessories such as:
Green bead necklace
2.Green is everything in ST Patrick's day.
In addition to buying products with clover and small dwarf demon, Amazon sellers can also buy everything else green. Green T-shirts, green leggings, green hats, green shoes, and so on.
If you want more product ideas, please view Amazon's ST Patrick's day feature page.
Of course, don't forget chocolate! Chocolate is a year-round sales product and it's much more hotter during the festival.
If you are a FBA seller, please be careful to comply with Amazon's " date and temperature sensitive product" rules.
Date-sensitive products: products with shelf life must be clearly marked in font No. 36 or even larger font.
For products destined for Amazon warehouses, the remaining shelf life from the time Amazon receives them must exceed 105 days.
Temperature sensitive products:
Temperature-sensitive products must withstand a minimum of 50 degrees Fahrenheit and a maximum of 100 degrees Fahrenheit.
FBA warehouses receive easily melted products ( such as chocolate ) from October 1 to April 30 only.
3.The product description contains the word " shamrock" ( clover )
A good product is only half done. The consumer must see the product before they buy it. Therefore,sellers must have a clear strategy for writing product descriptions.
Because "Clover" is a brand name, people searching for it will see a large number of products that are not related to holidays. To maximize your exposure, sellers can add "shamrock" and "St. Patrick's Day" to the description.
Sellers can also consider optimizing product descriptions from an SEO point of view, such as omitting the notation in "St. Patrick's Day" and writing "St Patricks Day." Although not grammatical, surveys show that people usually search
4.Understand your target customer group
Although people of all ages celebrate St. Patrick's Day, young people are more enthusiastic than older people.
In 2016, more than 70% of American young people (18-24 years old) celebrated the festival twice as many as middle-aged people.
On St Patrick's Day, many millennials also love going to bars. In 2016, 34% of young people (18-24 years old) went to bars or restaurants on this day. These people are your main potential customers. Beautiful sunglasses, shamrock cups, and "wine" themed clothing will surely attract a large number of millennials.
5.To maximize profits
In general, there are ways to maximize the seller's profits.
Again summarize several strategies as following:
Buying St Patrick's Day theme accessories and clothing;
Do not ignore the power of green product listings;
Add "shamrock" instead of clover in the product description, and omit the notation in "St. Patrick's Day" to cater to some of the customer's search habits;
Focus on young people entertainment essential products, such as spirits glass;
With all these methods, sellers can better prepare for the St. Patrick's Day, which will greatly enhance the sales in March.