Several problems Amazon novice sellers have to avoid
Many Chinese sellers do Amazon are from scratch, explore step by step and it'sinevitable to make mistakes.Most of them are afraid of making a big mistake,resulting in business end-up.To reduce the risk of sellers making mistakes, this article summarizes several common mistakes Amazon's top sellers have made:
1.The product was not carefully packed
A salesman with 10 years of Amazon sales experience said the most common mistake he made was to confuse products and information sent to the Amazon FBA, especially bundled products, resulting in customers receiving the wrong product. The seller pointed out that his best-selling bundled products are tomato sauce and olive oil-soaked tomatoes, which are usually purchased by customers, one for both, but customers have received two bottles of tomato sauce due to packaging negligence and the customer had to return. This is a waste of freight costs, but also affect the customer's shopping experience. In order to avoid this from happening, the seller needs to be careful when packing and delivering the product. For Amazon FBA sellers, you can send Amazon more than one or two stocks, once this happens, the customer replacement, timely replenishment.The seller pointed out that his best-selling bundled products are tomato sauce and olive oil-soaked tomatoes, which are usually purchased by customers, one for both, but customers have received two bottles of ketchup due to packaging negligence, Cause the customer had to return. This is a waste of freight costs, but also affect the customer's shopping experience. In order to avoid this from happening, the seller needs to be careful when packing and delivering the product. For Amazon FBA sellers, you can send one or two more inventory to Amazon, once this happens, customers can change goods with in-time replacement.
2.ignore product patent information
Do you want your best-selling product to be excavated because of a patent problem?
In 2014, I launched my second private label product in Amazon with an average daily product sales increase of 15%, but after 3 months of sales, I received an Amazon “cease & desist” letter, it told me to stop selling the product,because another company holds the patent of the product.I lost thousands of dollars because I couldn't sell the product any more and the stock piled up, " This is a sad story of a seller.
Therefore, if the new sellers procurement a product in batches and please make sure you fully understand the product's patent information.
Operating an Amazon business is unlike working in an company, you can not spend the same amount of money earned on your daily expenses just as you do with your monthly salary.
In order to keep the business going for a long time, you need to reinvest a portion of your profits into your business optimization.
4.ignore product differences
Many sellers think that as long as you can find the right product, you can get sales, actually it is the case.Amazon products, almost all can find the same on Alibaba, and the price is more favorable, your competitors are likely to list the same products with you, in this case, the product difference is the key to your sales.
Sellers can start from the following points: sources, the more difficult your source of access, the more you can ensure the uniqueness of the product; product design, the same product with design innovation,can bring consumers a new feeling;product materials, high quality materials are more popular with consumers; packaging, personalized package guarantee more attractive to consumers.
5. depends on a particular niche market
Some sellers said that when they first started to run the Amazon, after months of research, they launched the first niche product, which was welcomed by many consumers and gained more than 10,000 sales in a month.After benefit from this the seller devoted himself to the niche market and then launched a similar product, but sales are not as good as the first product.
He pointed out that before launching any product, the seller must make sufficient research to understand market demand, audiences, etc., and do not rely on your own one-time success to conclude that a certain product must have a market.
6.ignore the seasonal products
As an e-commerce seller, the mistake that can not be committed is to ignore the hot selling period of the product, for example, starting to sell summer products when the autumn is over. Sellers should be aware of the sales hours for a range of products, such as fun mugs that are often favored by consumers only during the Christmas season because people will buy it as a gift.
7.ignore the brand building
It's not the time to get sales by just listing a few products in Amazon.
In order to make your product has a long-term influence, to protect the product listing and review not be misappropriated by competitors, the establishment of the brand is the most effective way.