The most coolplace, of course, is to go to the seaside and swimming pool in hot summer. Sunshine, beach, sea water, swimming pool party is the summer appearance of European and American girls, so swimsuits and surrounding products is the hot category of summer and can not be missed.
Today we will summarize the 2018 summer swimsuit trend forecast for your reference, I hope sellers friends can seize this once-in-a-year season and make big sale in the summer!
As the saying goes,forage first before the soldiers move, let's take a look at the data the European and American swimwear annual sales curve:
From the data we can clearly see swimsuit is a strongly seasonal item: from early March until the end of August, of which June and July are the annual peak. Therefore, we recommend swimsuit sellers to start preparations for the goods from the end of February to ensure that there is enough stock to support sales in high season.
Seeing such a high sales curve, I believe we all want to know what kind of selection will be more suitable for European and American markets? Then we will show you how to do the selection.
Do you remember the graceful swimsuit girls in Hollywood classic movies? Yes, their favorite vintage bathing suit is back! The photos of social media surfing the Internet have driven the trend in recent years . Based on the design of the old objects, they added some interesting elements, such as the fold design on the shoulders and chest, all giving these swimsuits a retro sense of style.
With the addition of a belt, the swimsuit is fashionable, and this ingenious design is expected to be more popular with consumers this year.
Asymmetrical & Contrast
Popular elements on the T stage has also been gradually applied to the design of swimwear in recent years,, such as this asymmetrical design and contrast color, is very common in the recent coat design, so we predict that we will see a lot of similar designs on the beach.
Thin and breathable beach dress is an essential product for female consumers, whether it is for a beach walk with modeling or as a UV blocking blouses, beach skirts are an excellent choice. Bohemian style, ethnic style, flower prints that are very polular in recent years are all good design. In addition, beach skirts are usually loose size models, it will have less size problems and can reduce the burden on the seller stocking.
Rash Guard suits can effectively reduce the direct impact of UV light on the skin, and it also play a role in keeping warm, so more and more people like to wear sunscreen to the beach to swim. Most rash guard are made of stretchy, water-resistant, quick-drying materials such as nylon, lycra and polyester, it's comfortable to put on it and go into water or walk on the shore.
If you go to the beach swimming,you can't avoid walking on the beach and sand.If you go with barefoot, the soles of your feet may be punctuated by sharp stones and got burned by the hot ground.So this amphibious shoes is derived and perfectly solve customer's needs. This wading shoe design lightweight, easy to carry, can wear when swimming, like a layer of socks to protect the soles of the feet.
For consumers, you can not only enjoy the sunbathing at the seaside , more importantly, you can show the most beautiful side of yourself. In order to match a variety of shapes, the beach bag is put on a big use. Waterproof, large capacity, straw design, easy to carry will become the keywords of beach bag.
Bikinis can be sold up and down separately: the upper and lower parts of a bikini can be sold separately, allowing customers with a different proportion of the upper and lower parts to choose the right size for themselves, and allowing customers to match their own more combinations.
Size: compared to the size of Asians, the size of the European and American people will probably be 1 – 2 size larger. So the seller can refer to the size of the domestic people and increase the size correspondingly.
Plus size: the demand for oversized clothes is also getting higher and higher in recent years, it's more suitable for European and American body size. Seller may also consider doing something suitable for this group of people.