Amazon offers training courses at high prices and cut into the training community
If you're selling products at Amazon's U.S. site and are struggling to improve your E-commerce sales skills, you must look at Amazon's official training program, Amazon Marketplace Professional Services Program, The program serves two types of audiences: one is a novice seller and the other is a mature seller who seeks to ascend.
Novice Training Program: Amazon Marketplace Starter
Marketplace Starter is for novice sellers who have opened an account with Amazon in the past 12 months.
Details are as follows:
Amazon Marketplace Starter will provide sellers with three months of personalized counseling, training, and assign a designated account manager to guide sellers: how to start selling in Amazon, publishing the entire product catalog, managing daily business, expanding business, optimizing sales performance , optimizing the product list, setting up advertising campaigns, and how to run promotional promotions and do social media marketing, to ensure that products get the most visibility.
Sellers will learn how to use Sellers Central to manage their accounts, get advice, set up Amazon Prime, sign up for Amazon project development business, and more.
Training fee: training lasts for three months, 700 US dollars per month.
Advanced Training: Amazon Marketplace Growth
The Amazon Marketplace Growth project targets active professionals sellers that sell well in the Amazon USA and have performed well in the past 12 months.
Details are as follows:
Amazon Marketplace Growth offers a 12-month(also there are 6 months courses, but Amazon recommended 12 months) personalized counseling, training courses, the seller will learn: how to expand their business, how to solve the key issues that the business may face , how to optimize sales performance, how to monitor and improve the business.
Amazon offers guidance on optimizing product lists, ad setup, campaign execution, social media marketing, and assign a designated account manager to provide direction, and professional support and analysis to help sellers to solve various issues faster.
In addition, sellers will get a clear product category analysis to help expand the product, and have the opportunity to participate in all kinds of new projects in Amazon trials.
The training costs vary according to the seller's monthly sales, as follows:
(1) annual sales of less than 1 million US dollars, 2,500 US dollars per month;
(2) annual sales of 1 million to 10 million US dollars 3,500 US dollars per month;
(3) annual sales of more than 10 million US dollars, 5,000 US dollars per month.