2018 Valentine's Day is coming soon, Amazon sellers will usher in a sales peak. Here's 2017 Valentine's Day data from the NRF statistics:
· 53.9% of Americans celebrate Valentine's Day in 2017
· 27.2% of celebrators plan to buy online gifts in 2017
· Consumers spend an average of $ 136.57 on Valentine's Day 2017
· Men spend an average of nearly $ 191 and women spend an average of $ 97.
These numbers indicate that Valentine's Day sales will improve significantly if sellers develop strategies early. The seller has many choices for Valentine's Day theme selection, as follows:
How Amazon Sellers Can Maximize Valentine's Day Sales? The following measures can help the seller to make a full preparations.
1. Hoarding Amazon's Greatest Valentine's Gifts
First, sellers can buy the best-selling Amazon products on Valentine's Day: for women: • Jewelry • Perfumes • Flowers • Chocolate • Beauty products • Romantic books and movies • Underwear And Intimates
For men: • Colognes • Watches • Personal Care Products • Clothing • Sporting Goods • Small Technology Items
If the seller chooses to purchase chocolate, make sure to review the Amazon Date and Temperature Sensitive Product Guides. as follows:
The seller should also prepare some fashionable gifts, such as cassette pendants, clothing and bracelets, which will sell well.
In addition to couples, sellers should also pay attention to other groups, such as family members will also send Valentine's Day gifts to each other.
2. Expand the target customers to enhance Valentine's Day sales
In addition to shoppers, sellers also pay attention to the recipients: family, friends, colleagues, neighbors, classmates, teachers.
gifts for these people do not need to be too close or expensive, any red cute with a heart-shaped gift is ok.
Sellers can consider hoarding these products: home, classroom or party decorations, stickers, greeting cards, gift wrapping paper, soft toys
3. Do not forget to purchase pet gifts
According to NRF data, Valentine's Day Americans spent a total of 681 million U.S. dollars on pets in 2016. The WalletHub data show that in 2017, 20% of people intend to buy Valentine's Day gifts for pets. Sellers can purchase Valentine's Day pet gifts including: · Pull rope · Collar · Hair clip · Triangle towel · Pet T shirt / sweater · Subject rice bowl and water bowl · Toy · Pet food
Of course, make sure your Valentine's Day pet products are red , Pink or heart-shaped embellishment. Even if they can not sold out in Valentine's Day, these products will be very popular on Valentine's Day each year.
4. the purchase of those monitoring partner's product
Although it looks crazy, but it is a good strategy. In the weeks leading up to Valentine's Day, supervising products that helped check lovers' derailment were very hot.
Maybe two people have problems with feelings, or the other half have suspicious behavior. In any case, if seller want to increase sales, the seller can also hoard the following products: · GPS Tracker · Stealing camera · Sound recorder
5. Optimize the product description to enhance Amazon Valentine's Day sales
In the seasonal / holiday sales, product descriptions is very important in attracting customers. Valentine's Day is no exception. Add "Valentine's Day" to your description to help improve the listing's rankings in Valentine's Day related search results. For example, these golden digital balloons below:
They have nothing to do with Valentine's Day, but witty sellers publish listings:
Obviously, the seller understands the importance of optimizing listings. He not only adds "Valentine's Day" to the title description, but also contains key words such as birthdays, weddings, party decorations, etc., so that shoppers searching for balloons on other occasions can See listing. Of course, do not forget to optimize the description on the product details page. Even the seller can add the line "Your wife / husband will love this", can also have a great impact on product sales.
6. To provide gift wrapping and other special gift options
A way to make Amazon store compelling is to provide customers with gift wrap and gift message service. When a customer selects a product as a "gift," Amazon will automatically omit the price on the receipt.