How to Build a Hot Product to Earn Money on Amazon
A problem Amazon seller often hear is how to create hot product? A wide range of products are onAmazon platform, the specific operation of each product promotion methods are some differences. If someone want to give a specific expanation on how to creat hot product, it is hard to tell, but the overall direction of the product are similar, today we will introduce some of the main features to create a hot product.
1. The first is selecting products
Seller do not need to sell a large number of products on Amazon, the core idea is "less but fine," shops only need to concentrates on a small amount of several products, fine is king, because all the later marketing are goes around the product.
Consumers will eventually return to the product itself, if the product quality is too poor, even if you use a variety of techniques to push it up, sooner or later it will fall. The product is the king is very important, the first point must be good quality, because of poor quality will get inevitable negative feedback later, A-to-Z, Charge Back, etc. These problems seriously affect the account performance, and even led to account frozen, pre-money invested, material and fortune resources will be waste.
advertising can increase the sales of goods, it is generally accepted fact. Since the Amazon platform open the advertising rights, sellers can spend very little cost to achieve excellent marketing results. Then we have to make good use of advertising, it is recommended to try small-scale advertising keywords firstly. The first is run automatic key words, later can be manually put into precise keywords.
Note that advertising is a long process of accumulation, it takes a certain amount of time to invest. Not reluctant to run advertising, spend some preciousl cost is inevitable, if there is no exposure and click, let alone conversion rate.
3. The price
As for price, we can use the price range when we search the keywordes to determine the price range of the product and to determine which sales range the product belong to. Thus we can determine the price of our products and positioning.
In particular, certain types of products, such as maternal and infant products, whose consumers are particularly sensitive to price. Therefore, selling low-priced and high-priced products are good choices, however the middle price product dose dot have a good selling, because some users hope their children to use the best, and thrifty customers will choose cost-effective, which is cheap products.
Although Amazon enabled the machine to automatically identify the fake reviews, for sellers, a listing with reviews can convey a more purchase confident than a listing without reviews. Therefore, if the seller wants to create a hot product, the quantity and evaluation of the products should not be ignored.
You can choose FBA. If you want to create a hot product, you can choose FBA, because listing would have much higher exposure, order volume will come up also, and the goods are handled by Amazon after the customer place the order. Thus it will not increase too much works because of the increase in orders the amount.
Second, the return of goods is also solved by Amazon. This is also more convenient for after sales.
6. Selling points, description
If the hot product that the seller needs intend to creat is already relative mature category, then find the characteristics of your own goods, which is the so-called "selling point." If it is a new product, then it is better, learn to innovate selling point. Selling point are generally consists of the model, material, characteristics, scope of use, after-sales service and other five points, but sellers have to refer to your own writing habits and the actual situation of the product, you can focus on writing what you want to highlight, and unimportant thing can be deleted.
If Amazon novice sellers make new products and are afraid of making mistakes, then try to write a brief description of the characteristics of your products, the good description isn't equal to the much number of words, it is important to bury some of the keywords. (Tip: The mobile phone shows the top three selling points, so try to keep the important features in the first three).
7. The promotion out of Amazon
To create hot products, cicks and turnover rate supports are important, and they rely on the exposure of goods, and the promotion out of Amazon is undoubtedly rise product exposure to a higher level.
Off-site promotion methods are also diverse, the seller can choose professional forums, blogs, facebook and other social sites or media, but this requires a slow accumulation process.
8. The brand
We can register trademarks, brands and Logo to protect private-labled products. We can complain the infregement, hijackers and plagiarist more easily if we have our own product brands on the platform.