E-commerce Sellers Notice, The Report Shows That 2018 Will Only Be More Sad Than 2017
IMRG, a market research firm, said that the UK's e-commerce sales in 2017 were lower than expected and warned that 2018 will be even more difficult. E-commerce sales growth in 2017 was 12.1%, lower than 15.9% in 2016, and lower than the IMRG forecast of 14%.
The agency said that in 2018, e-commerce sales are expected to grow at a rate of 9%, with annual growth forecast for the first time in single digits. In addition, the UK mobile e-commerce sales slowed down by 50% in the six months from July to December 2017. In contrast, the same period in 2016 the growth rate is 77%.
Ecommerce sales generated through tablets in 2017 grew only 0.7%. IMRG expects ecommerce sales growth will be slower generated by all devices in 2018.
Justin Opie, general manager of IMRG, said: "The forecast shows that the growth rate of e-commerce sales decreased year-on-year in 2017, while the actual results were worse than expected. Macroeconomic factors such as inflation, slowing wage growth and rising interest rates Etc are the infuencial factors. In addition, the early opening in October 2017 of Black Friday discount also has an impact. "He said:" Retailers may now find themselves in a vicious cycle of discounts, as happened in 2011 and 2015, and it will continue to last for a long time, because the current trading environment is very difficult.As more and more people use AI services, coupled with voice assist technology such as the rise of the retail industry, 2018 will be the transition period. "
IMRG said the United Kingdom in 2017 E-commerce sales growth slowed down in line with the three-year growth model. The UK e-commerce sales peaked in 2010, probably due to faster website loading and better networking, with growth likely in 2013 due to tablet growth and 2016 growth likely due to the popularity of smartphones. If this growth pattern continues, new models will be available in 2019 and e-commerce sales will peak again.
Bhavesh Unadkat, principal consultant at consultancy Cargemini, said: "The competition will be intense in 2018 and there are still market uncertainties, so retailers need to focus on survival and growth plans. In 2017, some emerging technologies will be the opportunities to differentiate themselves from others, such as voice e-commerce and social ecommerce, smart devices and artificial intelligence, are key challenges in how to increase value and use them in the industry.
Secondly, another opportunity for sellers is to strengthen relationships with consumers and use the data to drive the development of omnichannel retail. Many retailers still have a lot of deficiencies in cross-channel sales. Many companies may have found the right sales channel, but they do not cover the shopping experience across all channels. "Unadkat Said: "In the end, companies should pay great attention to technology and innovation to ensure that the product mix is correct and consumers can buy, physical store is an advantage, but at the same time, companies also ensure that the team is fully equipped and have good customer service. 2018 will be turmoil year, but then we will see the retail industry peak again . "