Two Strategies for Amazon Sellers to Enhance Sales
Amazon is a good e-commerce sales channel, which not only helps sellers increase sales, but also expand brand visibility. This article will show you how to use Amazon search algorithms to improve your position and profitability. The first method is to use coupon codes, and the second method is for new shoppers to comment.
First, the use of discount codes
It is easy for Amazon sellers to generate discount code. Select "Percentage Off" in the promotion options to automatically generate coupon codes.
Here's how to use your coupons efficiently:
(1) Discount coupons on Amazon Web site
Sellers can launch coupons that are immediately available on Amazon and help sellers increase conversion rates. Sellers can maintain the usual price, while not losing competitiveness by using discount coupons.
If an Amazon seller wants to display coupons on the product page, be sure to check the "Detail page display text" option
2. Discount coupons posted on the affiliate marketing website
If the seller has its own brand on the Amazon and want to expand brand exposure, then you can try post discount coupons on other sites. It is well known that Amazon has affiliate marketing websites that publish promotional products such as Hip2save.com. On this site, sellers can post their own product information as well as coupons. This will help sellers improve the credibility of their products in Amazon's algorithms. If Amazon sees the product's traffic coming from other sites, its algorithm will see the product is important to consumers and increase its search rankings, resulting in more traffic.
3. Social media discount coupons
it is hard to run advertising for brand on social media. If branding propaganda and the sales intentions are too strong, it may be left behind by social media audiences. However, social media is a great promotional tool for new products on Amazon. The key is the seller to find the right social media platform for the product.
For example, visually great products work well on Instagram and Pinterest. Technology and electronics have a place on Twitter. Sellers can spend a small portion of the budget first to try and find the right platform for the product. Use coupons in social media ads to improve conversion rates. Social media ads are less expensive, and the audience is clear, it can be a cheaper conversion channel. But sellers may want to repeat trial until they find an efficient way.
Amazon's positive review can help improve the brand exposure in various online channels, including the seller's own website. Amazon has banned rewards comments, and now the best way for sellers to get comments is to provide value to consumers.
Amazon does not allow sellers to send emails to consumers for comment. Sellers will only see Amazon buyers' mailboxes, so mailing out to every consumer via the Amazon system can be tedious. If the seller really want to develop the Amazon business, it is necessary to use software (such as Feedback Genius) to establish automatic reply mail.
When the seller explains to consumers that they are small, newly developed brands, and that their comments will help other consumers make purchasing decisions, buyers usually leaved their comments. According to Business Intelligence, Amazon's share of the ecommerce market is nearly 40% and by 2020 it will reach 60%, so sellers can try to partner with it and use it to create brands. For growth brands, Amazon is a channel to expand brand exposure while increasing consumer brand awareness. Sellers need to measure platform sales and branding goals. Finally remember, do not put the eggs in the same basket.