Some Things Even Successful Amazon Sellers May Ignore
First, the tax setting
There are many sellers have never set the US state tax option on Amazon, they believe that Amazon will automatically deal with all sales tax issues on platform. While Amazon is happy to help state sellers to charge sales tax (and charge a small fee) to consumers, each seller should indicate the tax agency in which state Amazon will collect. Sellers can choose from a variety of tax services, for example: Although sellers may choose not to levy state sales tax on consumers, but their own tax liability can not be waived. Sellers can ask Amazon to charge a sales tax for a particular state. Note, however, that Amazon defaults to creating a tax-free label for each SKU when creating a new product listing.
Setting Your Own Tax
Here, we recommend that the seller register a new seller account, open "Settings"> "Tax Settings", specify which state Amazon help sellers to receive tax, and set "A_GEN_TAX" at "Use default Product Tax Code". Amazon default setting is "A_GEN_NOTAX", not for the collection of taxes. If the seller ships the goods through the FBA and the state of the warehouse receives sales tax, the seller may soon have to charge the state sales tax. It is recommended that FBA sellers hire tax consultants for tax advice and understand FBA related tax obligations and other potential liabilities.
There are too many Sellers concerned about sales rather than profits. Many sellers will say: "I would like to sell 1 million per year on Amazon," or "If I could be Amazon's year selling 10 million sellers." But sellers should actually focus on profitability. Focus on profit growth, and prioritize all costs. In fact, the best is that sellers see the profit year-on-year growth rate is very fast, and more than sales. Often this requires the seller to consider the benefits from the SKU level and add the overhead and indirect costs into each SKU profit calculation. This will help many sellers to rationalize their products and give priority to products that make a profit.
Shipping through the FBA delivery, as long as the sellers sent product to the Amazon warehouse, Amazon will pick up goods, packaging and distribution products. However, sellers who ship through FBA may encounter some problems. First, some unlabeled SKUs are easily confused with others' inventory. When the consumer orders later, even if it is not the seller's order, Amazon will still call the seller's inventory for convenience. And if other sellers send counterfeit or second-hand products to Amazon warehouses, mingled with sellers' inventory, and selling them as new products, they will put the seller in trouble. When consumers complain about product quality problems, Amazon will respond, the ultimate responsibility will fall on the seller. Amazon sticker SKU tag is $ 0.2 per piece, the seller can also paste their own, the cost of labeling is lower than the account frozen. When shipping with FBA, each new seller account is untagged by default. If the seller wants to label the product, you need to change the default setting before the SKU ships to FBA.
Fourth. Repackaging and sales of customer returns
Each Amazon FBA seller account will default to open "Repackage Unsellable Customer Returns", that is repackaged and the sale of customer returns. This means that when the customer returns the FBA order, if the product package is damaged, Amazon will repack and sell it. Unfortunately, the potential risk of having Amazon repackaging a customer's return is that the product may be replaced by fakes by consumers or the product has been used, causing consumers to complain, and even the seller may have to sell the used product as a new product Violation of platform policy. Unless the seller packs the product in a general-purpose plastic bag or carton (without the logo on the package), or had better to immediately closes the Amazon repacking function and handles all repackaged products to ensure delivery high-quality, well-packaged products to the consumer.
Fifth. listing optimization
For many sellers, to create, optimize the listing is only one-time work, they mainly focus on operational issues. But in fact, listing optimization is also very important, the seller center has many data available to help the seller improve the quality of the listing under the category.
1. Using the Sponsored Product: Advertisement Report of Sponsored Product Advertisement contains a very important listing optimization opportunities. In the report, sellers can see the exact keywords that make Amazon consumers make purchasing decisions. By regularly checking these reports, sellers will find that some keywords are very effective in boosting sales. Add these words directly to Generic Keywords to optimize the listing SEO and improve listing visibility. It is recommended that sellers repeat this process every three months to ensure that consumer behavior generated by certain words has not changed.
2. Product details page contains consumer questions and related answers, the seller should pay attention to Amazon buyers inquiry. If consumers are asking product-related questions, putting the answers to those questions on the product listing page may improve conversions.
3. Asking category listing report in the Seller Center. only does the seller ask seller center, it will give seller category listing report to you. This report makes it easier for sellers to identify any data gaps in listings (including missing bullet points, common keywords, incorrect tax codes, etc.).
Operation may be the most time-consuming, then how to operate the seller could be profitable in the Amazon?
1. Deal with the return
For many sellers, the return will generally be put in the end of the month to deal with rather than find a strategic approach through the analysis. It is recommended that sellers carefully track the return rate and recovery rate for each SKU (ie, the ratio of actual sales and expected sales for each returned SKU) and which returned products are most likely to be corrupted so that it is determined which products need to be removed from the active category. The seller also needs to identify the return products that need allowance with the supplier / distributor / brand. Experienced big sell know how much they sell return products can get the highest recovery rate. Sellers can also talk to other sellers to see if they have the right way to handle returns. If you manage the returned product correctly, you will save a fortune.
2. Duplicate listing
Duplicate listing is a main way that competitor grasp traffic from your hand. Sellers need to spend time searching the entire Amazon category to find which listing is hijackered. If you find the same product listing, then contact the seller center merge duplicate listing. If the listing is a malicious creation by using incorrect data by the mailicious seller (eg, an unrelated UPC or an incorrect brand name), the seller can provide evidence that the seller violates the platform rules.