Why Some Seller Account Were Closed Because of Disclose Customers' Information
Recently there are several sellers reflect that they received Amazon notice that account has been removed the sales authority, because the disclosure of buyer information. This case happenes in United States station and the European station. But the seller felt very undeserved because of this case, because they did not disclose the buyer's information! So what exactly led to such a situation? In general, the following three conditions are the biggest reasons.
First. Inadvertently disclose the customer information to other customers through the Message within the station.
For example, after the receipt of the goods, some buyers contact you that "I change my mind and do not want it," what should you do? In accordance with the Amazon platform principle, a refund is necessary, but how to refund it?
If seller ask the buyer to delivery the goods back, the customer may directly open the A-to-Z claim, even if the customer agreed to return, return shipping costs are high, who will bear? the seller certainly unwilling Ah, after all, it is the moeny the seller work hard to earn. Products in the hands of customers, the product is new, and it is happened that another customers also place a order, so you ask the former customer to send the goods to a the later buyer instead of you … … In this case, the Amazon system is able to crawl this information, and if the latter buyer see the sender is a third person or if the former gentleman left a note in the goods said that it is a return goods, etc..
It seems reasonable, but for the privacy-conscious people, the latter customers may feel that their privacy has been leaked. If the latter customer complained to Amazon on the situation, you would definitely be labeled as "revealing buyer information". So, here also reminds sellers, do not save money and save trouble to reveal your buyer's information to others.
Second, the delivery channel information disclosure
In the event of disclosure of buyer information, a considerable number of sellers are shipped through FBA on the Amazon, the sellers using a variety of shipping methods to deliver orders. Seller needs to enter buyer's information when they choose some shipping service company, although those company official promised that do not to disclose user information, but who knows. After all, When more and more people talk about the usefulness of big data, customer information itself has always been a very useful data.
Third, the use of ERP software for order management and processing
Some sellers manage their products, inventory and orders through various ERP software during operation. When the API data is interchange, it means that you are completely transparent in the ERP system. Your product information, customer Information, trading information, etc. are completely exposed to others, and if the information is used by others and the reuse by others may causes the Amazon system to think you are disclosing the buyer's information.
There are other dimensions that should be considered by Amazon Systems for identifying disclosure user information. However, for the seller, the above three reasons may be the main cause for such an event, and the seller must exercise the utmost care in the operation.
However, since Amazon made such a decision, the seller only can make a petition. Appeal template is naturally not recommended to use, monotonous template will make the complaint seem boring, the chances of success of the complaint will be greatly reduced, so when the seller make an appeal, seller need to analyze the situation as much as possible, identify possible incentives, targeted emails, and expressing their own mistakes sincerely, as well as their desire and enthusiasm to resume sales.