How to Deal with Amazon Malicious Advertising Clicks?
First, competitors malicious click
—- Case: Recently, the seller reflect that his Page Views of listing soared from 100 to more than 3800, January 12, it is even reached more than 7300, and found that from the 11th, it appeared that many immediate cancellation after placing the order. This malicious visit has pulled down the purchase conversion rate of the listing, and seriously affect the listing's normal sales rankings.
Amazon is very concerned about the performance of new products, which affect the overall future development of the product trend. Once sellers' ad clicked by competitors maliciously to lower the product performance and conversion rates, which will be far get rid of, and hardly catch up.
In response to this malicious clicks, We advice that:
1. Quickly collect evidence and submitted to Amazon, and explained that this is a malicious click on the traffic, ask for help to solve.
2. quickly search your own products in Google, just enter the ASIN is enough to find seller own related products, see if your product are place in coupons or deal site.
3. The seller need to see the Business Report daily, monitor your own changes of traffic and the order.
Second, the advertisement was maliciously clicked
Many sellers reflect that Acos soared recently, malicious click appears again.
—- Case: The seller common Acos is thirty percent, but look the result recent crtain day, the ACoS suddenly soared to over one hundred percent, which is certainly caused by malicious clicks, how to solve it?
A seller said that his advertising bid is 0.2, which is already low, and he is not going to make the product much exposure, But his ads was clicked more than one hundred and sixty times in one night. Finally get his moeny back by open case to Amazon constanty.
Then how the seller to monitor whether the advertisement was maliciously clicked:
1. The seller to download an advertisement report each 2-3 days, real-time monitoring if there is abnormal fluctuations in the data
2. Advertising input-output ratio (ACoS) rose sharply
3. Conversion CTR Abnormal decline
How to solve malicious click:
1. Amazon usually to remove all ad fees due to invalid clickin within 3 days. So if it is invalid, malicious click, immediately open the case to Amazon help to detect the ad click IP, quality, etc.
2. Keyword ads should not be placed in one basket and can be split. You need to have 2-3 ad groups on 1 ASIN to reduce the impact of a single ad on sales volume.