How do Amazon seller to do marketing in Chinese New Year?
1. Shipping time
If your product is purchased directly in China, you need to pay attention to shipping time, the Chinese New Year in 2018 is on February 16, but usually people will celebrate a few days before the holiday. The peak of the spring festival may also affect the transport of goods, because workers from all over China are on vacation. In addition, the 15 days before the Spring Festival to 25 days after the holiday is the peak of China's travel and will have a serious impact on shipping. In order to ensure the delivery of goods, the advance delivery of the waybill to China's manufacturers, the sooner the better. In addition, just in case, you need to contact an alternate supplier for emergency use.
2. Chinese New Year essential products
Like all traditional festivals, Chinese New Year also has some unique holiday items. Here are some products that deserve attention:
(1) red bag
Chinese Spring Festival is the children's favorite festival, because elders usually at this time to send their children red bag to bless security, the money is packed in red envelopes. Therefore, during the Spring Festival in China, all kinds of red envelopes are necessities, and red envelopes are very popular.
(2) Chinese dragon
Dragon is a very positive symbol in Chinese culture. Therefore, during the Spring Festival, people will buy a lot of dragon-related paper-cut and wall-hangings to decorate the home. In celebration of the festival, some people wear Chinese dragon costumes and perform dragon dance together. You may consider buying some products that contain dragon elements to satisfy Chinese New Year shoppers.
(3) paper lanterns
In Chinese culture, paper lanterns are an art form and one of the traditional decorations of Chinese New Year.
(4) other decoration
In addition to dragons and lanterns, there are many traditional Chinese New Year decorations, such as New Year pictures.
3. children's books
Although selling some books on Amazon means competing with Amazon for a "Buy Box," it is obviously not easy. But you can sell some children's books that are relevant to the Chinese New Year. After all, how Amazon does not pay attention to such niche markets will make your odds of winning Buy Box much higher. And, although there is only one sales opportunity for this type of book each year, there is still a chance next year if you do not sell this year because there is no so-called expiration.
4. clothing, jewelry, cosmetics
In addition to the above products, the seller can also purchase some clothing, jewelry or cosmetics. During the Spring Festival, many people will meet friends and family who have not seen for a long time, people want to show their best state. This is why so many Chinese New Year shoppers buy new clothes and beauty products during this time. If you have not yet covered these products, you can consider expanding product categories. If you are already in this category, adding inventory is a good idea.