Amazon Sellers Can Do Those Things in off - Season
After Black Friday and Christmas, Amazon sellers soon entered the off-season sales.
However, What should the sellers do in off-season? Here are five tips for
maintain stable weights and store rankings, and open up new market with better opportunities in off-season.
1. development of new products in off-season, fighting for next season
After the peak season, some sellers may have built a hot product,but with the peak season gone, the life cycle of the product is gradually coming to the end, this product may not be popular anymore in next season. so the seller who sell such products can invest in the development of new products. Researching, developing new products according to the trend, technology updates, industry development and so on. Winning a better starting point for the next season by using the off-season to build up product listing.
2. Update, optimize the product
After a season of sales, Seller's stores and products listing have accumulated a certain amount of sales data and feedback. In the off-season, sellers should collate and summarize the sales during the off-season, combination of customer evaluation and feedback to analyze product advantages and disadvantages. Futher more, according to the results to update, optimize the product. Once the product listing was updated. the product authority may be affected. The seller also needs to make a good foundation for the hot season.
3. Expand the market
Sellers are busy making sales in holiday season, While off-season is leisure time, Thus seller can develop more new markets for products. For example, open more shops in different sites, develop other e-commerce site, or build your own website.
4. Operate an independent station
I have shared a idea before that attracting traffic by using independent station to avoiding reducing listing conversion rates, in other words, the traffic will be introduced to an independent station first, then link the purchase button to Amazon
, filter invalid traffic first to avoid pulling down conversion rates of listings.
Sellers in the off-season can do the same thing, Attract traffic on Facebook, YouTube, Twitter and other social media to individual stations. On the one hand you can maintain the rankings and weights of Amazon stores and listings, On the other hand, you can promote independent marketing to establish a brand image, expand visibility.
5. Make use of surplus inventory to do promotion, lighting deal
Most sellers choose to send their products to the FBA warehouse before the peak season. This is the inevitable choice to do Amazon, because the speed of FBM is less than FBA. In the end of the season, some sellers may have a considerable portion of the stock, sellers can use the remaining inventory to do promotions, lighting deals.