Amazon Appeared a New Review Logo, Have You Been Tested?
Recently, when sellers searched for "water bottle" on Amazon, they found an area named "Amazon Verified Expert Reviews" appeared below the Amazon paid product ads. Here are some analysis of this "new entrant" and forecast:
You can see a new icon and a source link in the title , as well as Amazon Verified Expert icon. This time the problem came out, who are composed of the experts, or organizations? How do they apply and get verified?
The source of review is Wirecutter, and when you click Wirecutter, the page will jump to Wirecutter's Amazon profile page, which looks like a combination of Facebook and Twitter that contains Amazon data, including Amazon product reviews, wish lists, etc., with some information publicly available, Some information is hidden. Obviously, Amazon hopes that consumers can further improve the personal information in order to get more personal data.
2、“Is this helpful?”
At present, in the "Is this helpful?" Area, there are two kinds of results, whether you click yes or no. One is that there is no response and the other is that the feedback is recorded.
3. Different buttons
In this area, some products will have a "More Details" button. Some products are the "Add to Cart" (add to cart) yellow button. This may be the Amazon's comparative test to see the effect of each action button.
4. product information
Click on "Read more" to see a simple Amazon page, which details a variety of kettles, the latest update is July 10, 2017.
Enter the "wirecutter best water bottles" in Google to search, you can find this articles on this Amazon page. This article provides a link to buy a bottle, but not all links point to Amazon (some point to Jet or REI, etc.).
People can not help but wonder what the relationship between Amazon and Wirecutter and how Wirecutter has become a verified expert for Amazon. The answer to these questions is not yet known, but sellers should pay attention to Amazon's change in advertising, given that Amazon is competing with Facebook and Google for advertising.
Off the line, Wirecutter is a unit of the New York Times and Jeff Bezos owns The Washington Post, these two newspaper are rivals but whether the situation is a sign of Amazon's new takeover bid.