1. Male Consumption will surpass female; female pay more attention to quality
The "2015 Mobile Internet Payment Security Survey Report" released by China Unionpay on January 17 shows that as men spend more money on internet than women, those with higher income are more accustomed to swiping credit cards and buying is no longer a woman's patent. Consumer quality has been reflected in recent years.
Price and quality were the two most important elements of cross-border online shopping for consumers. More and more people value the quality of their products and are willing to pay big bucks for high-quality products instead of just cheap ones. Most people may be linked to the love of discount with women, but there is an interesting phenomenon is that men are more concerned about the price, while women's quality requirements are higher than men's.
Tips: Sell men's favorite electronic products, high-end game consoles, mechanical keyboards, high-quality headphones, or for men's special custom shoes, apparel and so on. Although the report shows men are more concerned about prices, men are still willing to pay big bucks if products are attractive enough.
2. Consumer brand awareness and concepts are relatively mature
Amazon overseas purchase data show that in the top 50 overseas search keywords, 84% of them are the brand name, which means that consumers have a relatively mature brand awareness and quality concepts. On the one hand, consumer awareness of the brand with the improvement of living standards increasing. On the other hand, the Amazon platform has a bias towards branded products. High-quality goods gradually into the tens of thousands of households, and in a highly developed market economy, brand awareness creating brand enterprises. In addition, a single color can no longer meet the diverse needs of consumers. Color-rich products have become the new darling of consumer trends, such as the seven colors of the Lodge Luo enamel cast iron pot.
3. Member economy becomes a new growth point of cross-border online shopping
Amazon Global Data shows that in 2017 Prime Member Services delivered more than 5 billion packages to members all over the world and Amazon added the highest number of paid subscribers to Prime in the world. On the day of Prime Member's day in 2017, the total amount of Amazon's overseas purchase orders exceeded that of "Black Friday" in 2016 on an all-round basis, and overseas sales of Amazon China and Amazon both achieved nearly 300% growth over the same period of last year. According to the cross-border online shopping data clearly depicts the Amazon Prime members portraits, that the main 80,90 after high-income, highly educated, rational and mature, the pursuit of high quality of life of the crowd, which is consistent with the overall status of Amazon overseas buyers . All members of the economy have been fiercely competitive, and even some people have thrown "Members have the world," the remarks. In the future, Amazon will surely spend more time thinking about membership services and introduce more initiatives to enrich its members' rights and continuously lead the development of online shopping.