Before Entering the US Household Goods Market, Amazon Sellers Can Have a Look at These Information
As we all know, home improvement, lighting, hardware accessories and various types of home appliances are an inaccessible tool at modern home life. So, how the home furniture category perform on the Amazon? What are the opportunities for sellers? What kind of selection is the best-selling?
American home market cake is so big, where is the opportunity for sellers? In the household products market in the United States, sales growth in the United States and Asia is as high as 35%, far exceeding the overall US market growth rate, while the US home appliances electricity market in 2016 achieved a 15.6% growth, and it is expected to be doubled in the next four years. The number of growth in 2021 will reach 62 billion US dollars. It is no exaggeration to say that compare to clothing, luggage and other "hot" category, household items can be described as worthy of deep-rooted "Blue Ocean." We sum the following five popular household items list:
1. Hot kitchen supplies products recommended
(1) cooking supplies: knives, cooking utensils, baking tools, for example, the profit of a kitchen knife can get a gross profit up to 50%.
(2) food storage: food boxes, disposable lunch boxes, lunch boxes. It is reported that disposable lunch boxes in the United States market can be reused. For manufacturers, the biggest advantage is the scale effect, the purchase of plastic particles and the number of toner has a lot of difference.
(3) Tableware: knives, forks, spoons; bowls, plates, drinkware. In the United States, knives and forks are complete sets, the department for sale, so the Collocation of details is particularly important. In addition to this, there are mainly two needs for American consumers on the dishes: one is a whole colored dish for daily use and the other is a seasonal dish. For example, in autumn, most consumers use golden dishes, sellers are going to update different styles of dishes according to different festivals.
(4) Special electric kitchen utensils: cooking utensils, wine sets and coffee production.
2. household furniture: mattresses, combination furniture, children's furniture furniture for the home, the seller can through technical means or disassembly of furniture and other methods to solve large furniture logistics and stock space and cost troubles.
3. bed and bathroom supplies: bedding, towels, towels, bathroom accessories. More foreign buyers prefer to use home-style accessories to decorate the bathroom.
If sellers want to devolop home category market, what details you need to pay attention to? First of all, Amazon is a "quality of the king," e-commerce platform, strictly control the quality of the product is particularly important, mainly reflected in the structure, materials and texture and so on; Second, there must be a sound supply chain, after-sales service and customer feedback and other sectors still need to be constantly improved; Finally, the product style must have its own style, only unique products can eventually capture the hearts and minds of consumers. It is worth mentioning that, for the home category of product positioning, industry stakeholders also have some of their own views:
First, to create their own international brand, increase recognition. The brand should be the same as the mission to build a brand culture, and ultimately get the brand depth of every consumer's heart.
Second, identify the market positioning, reasonable pricing. Find your own strengths and weaknesses, a reasonable consideration of the costs incurred, a reasonable position.
Third, focus on customer feedback and the latest market intelligence. Products in order to better export overseas markets, sellers need more close attention, follow-up customer feedback, good product sales service.
Fourth, actively innovate to meet the trend. To increase the added value of products, follow the customer's direction, follow the trend of the times go forward, can not be backward.