What Does Fashion Sellers Sell in 2018? — Six Fashion Trends in 2018
In 2018, fashion is inspired by the luxury silhouettes of the 1980s, offering more functional apparel to meet the aspiration of people to live more comfortably in this stressful world. The following are the six major fashion trends in 2018:
The return of the Belt Packages of 1980s and 1990s
The unpredictable global political environment has led to the beginning of a period of nostalgia for the atmosphere of the economic boom of the 1980s. Coupled with the "Millennials" delaying the purchase of homes and the establishment of families, having a higher disposable income enables them to relive the hedonism of the 1980s and escape from cruel realities. Professional suits that embody the appeal of men, asymmetrical elements, metallic fabrics and versatile pockets will return in the spring of 2018 and the clothing and accessories in "formal" veils will be given a more casual feel.
Kenzo, Marc Jacobs and Balenciaga have already shown their pockets at the show floor. Multiple zippers and compartments are their common denominator. You can hang this special decoration on your waist or directly use them as haversack. Gucci, Givenchy and Kate Spade's pockets are more formal and elegant, leather fabric, the shape of the quartet, decorated with metal chain, metal fasteners and brand logo make these pockets more luxurious.
2. The increase in functional clothing
It here is not just those sportswear, but blend technology into people's clothing.
With the improvement of people's health awareness and the continuous improvement of uniforms, people will see more brands launch more comfortable and functional clothing (such as temperature-controlled clothes and travel clothes) in 2018 and help people respond to the pressure of modern life.
3. Emphasis on sustainable development, the fur "losing ground"
people's awareness of environmental protection continue to rise, consumers are increasingly concerned about the ethics of the brand and retailers, the brand have a clear environmental protection position will receive millennials and Generation Z consumers' good graces.
Gucci, one of the most influential brands in the world, announced in October 2017 that it will completely halt of fur from the spring of 2018 and that the apparel industry has seized this signal. In such an era of rapid spread of social media messages, brands must think more carefully about the environmental and social impacts of the products they produce. It is estimated that in 2018, there will be many brands follow Gucci's footsteps. Consumers will also be more concerned about whether the brand is in compliance with the sustainability guidelines.
4. Emphasize the shape of the chest shape
Part of body "naked" is today's fashion trend, and in recent quarters, people have seen all kinds of tailoring to show the parts of people's bodies such as the waist and shoulders.
The fall of 2017, the return of corsets, and the appearance of a watermelon-patterned T-shirt printed on the chest area mean that by 2018, the fashion world will be more concerned about the female's chest, of course, not topless, but outline the shape of chest in the clothes. Like Alexander Wang, Helmut Lang and Fendi have highlighted the bra's shape in the outer structure of their blouses and dresses. Prada, Versace, Louis Vuitton and Dolce & Gabbana also show underwear out of T-shirts, dresses and so on.
5. Royal Tide
Prince Harry and Meghan Markle's wedding will take place in May 2018 (summer), and it is conceivable that the retailer and the magazine industry will spare no effort to cover the entire wedding preparation process, including Bride and attendants clothes. Dress skirts will be popular in the summer of 2018, including the asymmetric single dress shoulder, turtleneck dresses, fluffy fold skirts and strapless dress skirt. As an alternative choice in wedding, evening gowns and tailor-made one-piece pants will also get attention.
Pink, lavender, yellow, and all metallic colors are the key colors of the wedding season. Bold earrings will make the overall look more perfect. People who want to imitate Megan can choose clean, low-necked gem-colored gowns.
6. Yellow is populared
New Year, consumers want to buy bright colors, vibrant clothes, the yellow onto the stage.
Influenced by yellow street signs and workwear, popular brands such as Off-White and Gosha Rubchinskiy have all printed their logo on their clothes, as did Kanye West's Yeezy collection and Nike clothing. In 2018 one will see the wider application of yellow in both women's and men's clothing, which will never be weaker than Millennials pink.