Why Your Amazon Advertising Effect is not Good as Imagined?
When setting up an Amazon station ad, sellers often make some mistakes, resulting in ads that do not perform as promised.
1. Do not know own profit and loss point
When many sellers are just starting to pay for clicks, it's not clear how much they want to achieve and how much profit they get. You need to have a clear goal, and then follow this goal to determine the strategy. Suppose you have a profit margin of 30%, which means that if you want to preserve your capital, your maximum advertising spend must remain within 30% of sales, and above 30%, you may lose money. So, assuming that your spending limit is 30%, how much advertising spending is the most appropriate? There is no absolute answer to this question, depending on which stage of your product life cycle, the advertising goal changes with the product life cycle change.
2. Product detailed page's poor conversion rate
More than half of rooted reasons of Amazon's poor performing ads were the seller's product details page not being ready. Before advertising, at least you should be sure to do the following:
①. The quality of the main image is high, clear and beautiful
②. The number of images need be enough to show product details from all angles
③. Refined product features, as far as possible highlight the value of the product and features
④. Clear product titles, covering the product information which consumer most want to understand.
3. Ads campaign lacks rationality
Many sellers have a wide variety of product categories, seller often putting a bunch of products in the same campaign eithout rationality. When setting up a campaign, sellers are careful not to heap different products in the same campaign, and each campaign should have a corresponding keyword.
4. Did not collect enough data, advertising adjustments is unreasonable
Most Amazon novice clickare very impatient to run ads. profitable advertising is an iterative process. Before making any changes to your ad, enough data can help you identify negative keywords. If a keyword is very relevant to your product, but your conversion rate is not high, you can lower your bids to reach your advertising goals. In any case, do not easily change your ad without any valid data support. For changed ads, try not to view it daily, you can summarize the data weekly.
5. Too many keywords or keywords are too broad
The keywords that are less descriptive or descriptive can affect the performance of your ads. Also, be careful not to use too long phrases, and choosing between 2 and 3 most representative keywords may make your campaign look different.