The Newest Information about Amazon Australia Station
Launched only one month, the number of sellers in the Amazon Australia station has more than 5,000, becoming the fastest growing site among allAmazon, the second place is India site.
Juozas Kaziukėnas, founder and CEO of Marketplace Pulse, said Amazon is expanding rapidly because it is well known in English-speaking countries. He said the Australian market looks very welcome to Amazon. "Although in its infancy, Australia has seen rapid growth, surpassing the size of Brazil in January."
One seller, who also sold on Amazon and eBay Australia, said sales on eBay "plummeted," while Amazon sales have increased rapidly. This indicates that the customer is moving from a competitor's site to a new Amazon site.
Luke Moore, another Amazon seller, said 30% of sales over the past month came directly from the Amazon platform. The Christmas performance also allows sellers to make sure people are happy to shop in Australia.
According to SimilarWeb data, the number of visitors to the Amazon Australia site rose 90% to 14 million during the month of launch. The number of visitors to eBay Australia failed to reach the expected target of 93 million.
Although the development of Amazon Australia station is surprising, but there are still some shortcomings in the early stages need to be resolved, such as the following three points:
1. high product pricing
product prices is currently a major cause of criticism of Amazon Australia station. Although Amazon's own product price is concessional, but third-party seller product prices are not so cheap. Because the current platform has not many sellers, competitiveness is not much intense. As the platform recruit more sellers, this situation may improve. Of course, even if in mature Amazon site, the price of Amazon self-support products are cheaper than the third-party platform seller products.
2. long delivery time
Amazon Australia station delivery time and shipping costs also have room for improvement. Australia is a country with a large land area and unique logistics challenges that need to be overcome. Free shipping is now available only for Amazon-branded products (third-party sellers do not offer), and consumers will be able to enjoy the service for over $ 49 spending. Australia big city delivery time is 3-7 working days, remote areas take 7-10 working days. Express Courier (served on the next day) is required to pay an extra $ 10 in major capital cities, while Pas, the capital of Western Australia and other cities in New South Wales, Victoria and South Australia, will be charged an additional $ 12. 3.
3. Missing some of the features Amazon
There are still some missing in services provided by the Australian station. For example, the Prime system is not for Australian shoppers. The Prime system is very important to Amazon because it increases customer loyalty and encourages people to spend more. There is no doubt that Australia is working hard, and once the Prime system is implemented, it will also greatly improve the logistics. In addition, the Australian station has not activated "Amazon Wish List" feature, it is also very important for shoppers. Of course, Amazon Australia is still in its infancy and there will be many improvements in the future. Will it be as popular as the rest of Amazon? This should allow time to prove.