As an Amazon Seller, You Need to Think as a Customer
As a large group, Amazon sellers’ competitiveness is fierce.
More and more sellers enter the market, and more and more same products in the market, result in fierce conpetitiveness and shrink of profit. How does seller get a breakthrough in such a situation? Today we'd like to share a operation idea which is often ignored by most of people, it is thinking as a customer and get breakthrough.
All the orders are come from customer, so, as a seller, you should never ignore the existence of customer when you are investigate the rules or skills on operation. Because your orders are placed resulted from the interest of customer rather your skills. Today, we need to learn the operation stargedy as a customer.
For most consumers, the price is the most sensitive factor that can touch them. Most consumers expect to buy a product at a lower price, so whether the seller uses third-party services, make sure your price is competitive enough, especially for a new Listing, the absolute advantage of the price is often more lethal than other elements, allowing you to quickly generate orders;
Listing here neans Listing optimization, the purpose of optimization is to show consumers more attractive products, seduce the desire of consumers, Listing optimization including the picture, the title and product description and features, whether the five elements and product descriptions can touch the pain points and itch points, and so on, when you are doing Listing optimization, we must tell myself: consumers is standing opposite and I am showing and explaining them face to face instead of talking to myself;
3. Fake comment
If the seller can save the fake comments cost for consumer, when the price of the product is low enough, it naturally can produce a real order. So when doing the operation, make fake comments is not much necessary, and fake comments are also a prohibited behaviour, in order to keep your account security, seller need to try not to make fake comments, the seller can increase the number of comments with VP approprietly according to the total number of orders;
4. CPC ads
If the listing optimization has done, the ads keywords matched accurately, the product price is competitive. And once the product has a certain amount of Review, order conversion rate will be higher, these factors will affect the station key words quality score in advertising. When the keyword has high quality score, advertising costs will naturally be reduced invisible, the virtuous circle of advertising will also be formed. In the Amazon operation.