The Difference Between Professional Seller Account and Personal Seller Account
Everyone may have encountered, after registered accounts there are two seller plan for you to choose, a professional seller (Professional), an individual seller (Individual). But many people mistakenly believe that professional sellers is the choice for company account; individual sellers is a choice for personal account.
The difference between individual sellers and professional sellers
Professional sellers and individual sellers are just two different sellers 'sales plans . Note that they are only the store's sales plan, does not relate to the nature of the account. After the selection of plan, different plan sellers enjoy the different functions. In other words, the personal account is applied in the name of an individual, and can select a professional seller's plan or an individual seller's plan. Company account is the name of the company to apply, it can also choose a professional seller's plan or individual seller's plan.
Next, I give everyone a detailed description of the difference between them:
1. Different monthly shop costs.
Individual selling plan – no shop rent, selling a product will be charged 0.99 US dollars and plus Amazon commission of each sale.
Professional selling plan – $ 39.99 for shops renting and selling commissions for each Amazon product.
2. Amazon promotion plan are different.
Individual selling plan – can not create promotions and other detailed service plan.
professionalselling plan – Increase sales and store traffic by creating promotional plans and gift services.
3. Buy Box features
Individual selling plan – do not have the function of winning a shopping cart, can not become a distinctive seller.
Professional selling plan– You can seize Buy Box and increase sales with perfect customer metrics and competitive prices.
4. The characteristics are different
Individual selling plan – have no chance for fighting for privileges of Amazon feature seller.
Professional selling plan – can be a good sellers of Amazon through good store performance, increase store exposure and conversion rate.
5. Bulk upload function and order data report
Individual selling plan – no bulk upload function, only through a single upload products, there is no order data report.
Professional selling plan – when ther are much more SKU, you can use batch upload function to upload product, you can view the order data report in the background.
6. Release different product categories
Individual selling plan – can release a very limited number of product categories, compared to professional vendors (Professional) available product category is relatively small.
professional selling plan – more choice of product categories.
How to achieve conversion between the Personal sellers and professional sellers?
Steps: Setting – Account Info – Selling Plan – Modify Plan – Switch Your Selling Plan.
They can convert to each other, and the commissions will also change after the conversion has done. For example, when an individual seller is upgraded to a professional seller, Amazon immediately deducts 39.99USD from the account.