Seller Should Take These Things into Consideration When You Select Products for Amazon Sale
First, the market capacity
Capacity is a very important parameter of product selection, Finding an Amazon potential or hot ptoduct has always been the direction of many sellers. The product market capacity is the biasis of that, it is impossible to create a product if it has small market capacity. Therefore, when we select products for Amazon sale, we must consider and invetigate its market. Little market is hard to create a successful product.
Second, the competition
Although competition is the eternal topic in the market, but different categories and products have different competitive degree. If sellers want to have a faster breakthrough in the operation, the choice of products with less competition is naturally more favorable. If a product's market capacity is enough while the competition is small, it is easy to achieve the expected sales. But I have to say that the competition degree and market capacity is often proportional, the bigger capacity the market, the more competition it is. In the face of this situation, our suggestion is that if the profit margin is sufficient, the seller may wish to give priority to the large market capacity products, even if it is intense competitive.
Third, the profit margin
Some sellers concerned about the profit margin, some sellers concerned about the absolute value of profits, at this point, I prefer to choose the high absolute value of profits. The reason is that in the current fierce competition (expect future competition will be greater and greater), Amazon's operation includes more and more aspects, in order to achieve operational success, it must make full use of a variety of operating skills, and many of the skills and methods are required capital investment, it is conceivable that a product with a low absolute profits is not enough to support, such as station advertising practices. Therefore, the profit margin is only one part. Although low-value products with low profit margins, but the absolute value of the profit is not high (such as the cost of 1 dollar film sold 10$, the profit margin as high as 900%, but the absolute value of profits is only 9$), this product is not suitable for the active promotion marketing.
Third, the resource advantages
Different sellers face different products will have different resource integration capabilities, the seller must give full consideration to their own resources, if there are some categories and products with resource advantages, we should firstly consider it. If a business wants to achieve a better profitability, it is nothing more than increase revenue and reducing expenditure. The revenue increase is due to the increase in sales and the reduction in costs. If seller has the resources, he can be better in reducing expenditure and build a trade barrier, so that they have a stronger competitive edge. At the same time, sellers with resource advantages also mean that there is more possibility of improving product quality and craftsmanship.
Fourth, personal preferences
Product has no life, when introduced by the seller for sales, it begin to have a temperature and change because of the seller's preferences.
If the seller have no enthusiasm about the product, the seller is not interested in the product, they do not want to dig The advantages and characteristics of the product, it can not be good to push the product to consumers. Interest is the best teacher, only the seller has a strong willing for their own product, and willing to tackle problems, any difficulties encountered in the operation, a product has its possibility.Different sellers must have their own views and opinions on selection products.