The Strategy for Product Selection of Amazon Japan Sellers
It is believed that there should be quite a few Amazon sellers are doing globle business. However, there are not many sellers are doing Japan station. However, those who want to enter the Japanese market should now have quite a bit because of VAT tax on European sites and high input on U.S. stations. High input and low profits leading to everyone starting to want to develop in other relatively high-profit site, and Japan should be the ideal station, but due to language problems, resulting in now there are little sellers to enter Japan.
Today I will briefly talk about some personal suggestions and opinions on the produt selection in Japanese station.
The Japanese consumer habits and the spending habits of Europe and the United States consumer.
In my opinion, Japan's spending habits will be closer to China, so it gave us a good port for the Japanese station products selection. Product appearance, color, etc. are similar to China.
I will consider the following options:
The first is product certification and audit procedures: The first consideration in the sale of products in Japan is the appearance infringement, food hygiene and safety certification, product safety certification, etc., the the product appearance infringement.
Japan Animation is very famous, a little carelessness may cause infringement, the good result is warning, the bad result is account suspension. In Japan, the product infringement issues are attached great importance; and Japanese station is very strict for the audit of imported product. My company did a kettle before, no problem when it began to sell, but not long after the product sent to the Japanese customs, which started under trouble, require a variety of certification information, most of The certification data must be a local certification in Japan, the final result we need to stop selling these products; other certification audit are okay, not as complex as food safety certification, but it also not simple, you can sold in Japan once all product certification information got ready.
The second is product differentiation advantages and quality advantages: sell in the Japan station are not like in Europe. If product popularity, appearance are similar, your product can not have a good sale in Japan station.
The Japanese are very focused on the process, a detailed problems will be singled out, so product details must be handled in Japan, good quality products is the only right choice in Japan. Do not using low-cost product to attract traffic, in fact, low-cost product does not work in Japan. If the product is best in all aspects , Listing quality is also very good, then do not worry no sales;
Differentiation advantage in Japan is obvious, such as some obvious features, such as cable in Japan 1M line sales are not good, even its price is very low, on the contrary , 0.15cm line and 2M line sells very well, this is the difference. There are such other things in Japan, people who likes playing mobile games very much, charging in the process of playing games is unconveinent for hand, then will it be better, if the charge lines becomes a 90-degree bend? there are many such things for your consideration.