Seven Illegal Ways of Asking Reviews Would Lead to Amazon Account Suspension
Many sellers communicate with their customers by using inappropriate language in their emails, causing Amazon suspect them to manipulated comment, eventually closing the account. This type of violation can also be viewed by the platform as a misuse of the buyer / seller information system, account can not even be returned if this problem is not resolved.
What is the abuse of buyer / seller information system?
It includes sending marketing messages to customers; or contacting other sellers on the platform; bombing buyers with mail; attempting to sell or up-sell products to customers through mail; inappropriately demanding positive reviews and forcing customers who leave negative reviews. The accounts frozen due to manipulating, all of their sellers use inappropriate language in their emails.
The followings are the seller need to know:
1. If the product sold through promotions or coupons, do not ask for comment.
2. Do not ask for positive comments from the buyer.
3. Do not tell the buyer to write anything, give a comment template, or constantly harassing they write reviews.
4. Do not let customers who leave positive feedback write product reviews.
5. When customers hope you do not bother, do not continue to send mail request to remove comments.
6. Do not let family or friends to write a comment.
7. Do not paid to bloggers or other offline commentators to get comments.
So, how to safely collect product reviews? If your email is for the customer who had a full purchase of a product, the following templates could collect reviews based on Amazon's requirements.
(1) After-sale tracking service
·If you have any questions about our product or if your experience with us was less than perfect in any way, please contact us immediately at [insert link] so we can make it right for you!
·We hope you love your new [insert product name]! If you have any questions or if your experience was less than perfect in any way, please let us know so we can make it right [insert link].
·Sometimes when a product is delivered by mail it gets damaged in shipping. Or maybe it’s not quite what you wanted. It may not fit right. You may have changed your mind. We understand and we are here to help! Click [here] for easy returns with Amazon or click [here] if you have a question. We want to make it right for you.
(2) Request product feedback
·Please take a moment and share your experience with others! [insert link]
·We use customer feedback like yours to continuously improve our products. Other customers on Amazon rely on reviews to make informed decisions. Thanks for helping to make Amazon a better place to shop!
·It has been a few days since your [insert product name] was delivered and we hope you are enjoying our product. As a small business, feedback from our customers means the world to us. We rely on people like you to let us know what we are doing right and where we could improve. Would you mind sharing your experience with others? [insert link] Thank you!