The Amazon Ads Cost Become Lower Recently — Is the Off-season Coming?
Undoubtedly, "Traffic is the king" is the thinking which has always guided the Amazon sellers spare no effort to operate and cost. Improvement of advertising accuracy and traffic conversion is diligently pursued by most sellers, and precisely because of this, Advertising costs have also become a huge financial entrance of Amazon platform.
However, just recently, some Amazon sellers disclosed to us that "Advertising costs have been declining significantly since Christmas, and now it has basically dropped to one in five, and is everyone in such a situation? "
To figure out it, Sellerspirit interviewed a number of sellers, one of the sellers said that he also encountered a similar situation, "advertising costs remained high for some time ago, but today advertising costs stay low, may be The real off-season is coming, "he said. "Today and yesterday we sold the same item, the sales volume is similar, but yesterday's advertising spent is a total of more than 300 dollars, but today it is less than a hundred dollars." Another seller added.
In addition, there are sellers said: "For a whole week, advertising costs did not actually spend a penny, this situation is particularly evident after Christmas." What is going on?
Single traffic slump, advertising costs also decline, Does the season has gone? Insiders said that after Christmas, many buyers are still in the pleasant atmosphere of holidays, purchase desire is not strong, naturally, click on the ads will also be reduced, which is exactly like China's Spring Festival holidays, fewer people to buy, the person who clicks relatively will also reduce gradually.
In addition, the price chain Ken believes that the above situation may be due to the peak season has passed, "the vast majority of sellers are busy with clearing the inventory and the promote new products, then the required advertising investment and competition start to become smaller, advertising costs naturally decline seriously. "He said.
Amazon season has gradually come to an end with the departure of Christmas, when the flow and the single volume and advertising costs are declining, what the seller should do?
First of all, you can appropriately increase marketing efforts in other areas to avoid putting the eggs in the same basket, such as off-site discount sites, Internet marketing, text marketing, and then do some lighting deal when it is appropriate; Finally, continue to optimize the CPC, and increase budget on off-site marketing.