The promotion of new products is essential both for the new sellers and experienced sellers. Especially for new sellers, they are always thinking about a problem, how they do can make new products have sales? There are lots of ideas, but for a time they do not know where to start. The promotion of new products, you can start from the following aspects:
1. A good preparation and then launch products.
As a novice seller, before creating the Listing, you should think about how to optimize, so that the listing once released will be able to have inherent advantages. Although the Amazon new product period has 3 months, but the traffic is generally assembled in the first two weeks, so before the launching the new product, in order not to waste new traffic, the core product requires careful preparation of the copy and pictures, and then upload. Do not launch them optionally or don't optimize until the product has launched, result in direct waste of new product traffic. So, how should the seller launch a new product in order to grasp the new trffic?
①. Title. The authorization of title is decreasing from left to right, the core keywords are placed in the front, the brand in the middle place and selling point is in the end. Character number should be controled in the 80-120, you can refer to the title of similar products to extract keywords, and ultimately determine your own wording.
②. Keywords. When a Listing just released, there is no exposure and traffic, this time in order to increase the possibility of appearing in natural search results, generally long tail kewords is prevail. Sellers can get keywords through the platform search engine, such as Amazon, ebay, SMT and so on. seller can get keywords through similar titles, reviews, categories or keyword tools also.
③. The main picture. Main maps' background must be pure white (RGB: 255,255,255), the product occupies about 85% of the picture space, pixel 1001 x 1001 (with scaling ratio function, see the product details), for the variant commodities, father and sub-products must have the main product. Image is an important factor in improving conversion rate. After the customer has found your product, the first look on picture will determine it he or she will click on your products, the main image must meets Amazon's standard to capture the customer's attention. Therefore, the first map must have enough attractiveness, all-round display product selling point, the details of the map should solve many doubts of customer about the product. Product images directly affect the listing sales.
④. 5 bullet points. Write the biggest selling point of the product to stimulate the desire to purchase, highlight the difference with other products on the market, write the customer's psychology, expectations, and the scope of the product, give the product quality assurance.
⑤. Describe. The product features, special selling points, target groups, size specifications, the scene effects of use. It is important to attract customers, seize the demand, show a comprehensive, simple page.
2. Appropriate station advertising. For a new Listing, because of no sales, low rank, and small natural traffic, seller can only show the original behind product in front through the station ads. So, the advertising is crucial to the listing sales volume.
Avoid using big words, and no related key words to advertise blindly. The result is the early exposure and page views are high, but the conversion rate is not high, orders are little, the cost of advertising increase. Because of the competitive environment, the listing which runs ads, whose search rankings are not necessarily the top. But it does help to increase the product exposure rate, if the seller start CPC in the basis of good listing optimization, the effect will be good.
3. lower the prices. New product launches, the price is 2-3 dollars lower than the market to improve competitiveness in the early stage. Reduce the consumer's buying hesitation after seeing your ad. The high conversion rate is good to later ads, ranking, conversion rate, sales and other factors, thus forming a virtuous circle.
4. Using FBA delivery. FBA delivery advantages:
①. Increase Listing exposure, attract more prime traffic. Amazon will be based on your delivery speed to decide preferentially display which listing, the use of Amazon logistics is priority, followed by the United States shipped, and finally shipped from China.
②. Improve Listing ranking, to help sellers get shopping cart, improve customer trust. Any sellers who use of FBA, his product keyword search aothorization will increase.
③. Amazon provides a full set of customer and return service.
④. To participate in the Amazon promotions, such as Lightening Deal; Today's Deal; Best Deal; Prime Day.
When mentioned Listing optimization, many people often understood that repair tinkering listing after the listing has been published. In fact, this is a misunderstanding. Amazon Listing optimization should start before the product is released, and it should be perfect when your listing is first shown on the platform.