①. The difference between the professional seller account and the individual account. Two seller account can be switched, in simple words, the authority and expense of those accounts are different, obviously professional sellers can do more than individual sellers.
② account association and how to avoid account association. Amazon requires a seller or company can only have an account, in addition to registered information, including the use of the network, computer hardware, browser may result in account association.
③ the account registration process. Amazon has 14 global sites, common sises including North American account, the European account and the Japanese account, as long as open the corresponding site account, you can synchronize product sales to the site.
North America includes the United States, Canada, Mexico;
Europe includes the United Kingdom, France, Germany, Italy, Spain,
2. Product and site optimization
① the selection of products. product selection is the beginning of operation, no matter how good the operation skill seller has, it ultimately still attributes to the product competition, choose a product optionally means the possibility to face failure. It is easy to operate in later stage if seller put more energy in the early stage. Do not limit the category, but to consider the unit price of products, novices can't operate high price products. Seller can judge if a product is suitable for operate based on the product's total review and recent review to determine its sales.
② listing optimization. After the selection of high-quality products, you also need to display the advantages of the product, and when optimize listing , you can start with the title, pictures, keywords, short description and long description, each will More or less affect conversion rates. Whether good or not, this step is always to be done seriously, the focus is to be different and can not deviate from the essence of the product, or that this step is the most complicated thing, but fortunately there are many Amazon sell for new seller's reference.
③ the price. to create a very good product details page, but in the face of other product which have been sold online for a long time and accumulated enough orders, reviews, how do you highlight yourself? The price is a good choice, when the product just launch, low prices strategy is a good idea.
④ FBA delivery. Small sellers early test FBM shipping will added a self-shipment assessment to account, it is recommended to use FBA delivery if you just start business, eliminating the follow-up trouble. There are many ways to FBA headway delivery, including air transport, express delivery, shipping, while for freight forwarding companies, seller need to do more comparation.
3. About Trademark Registration. Registered goods not only for building their own brand, but also to avoid the situation with the infrigement. While filing passes, you will get the GCID code, you can save the cost of purchasing UPC code.
4. About In-station Advertising. Amazon's In-station advertising is Cost Per Click, and the cost of per click varies according to the actual situation. In-station advertising can't make your product quickly generate exposure and generate click-through rate. But the ads has a possiblity of making the back products come to the front. Station advertising also need a continual optimization, the effect will be reflected in the future.