How to Find Suitable Keywords for Your E-commerce Business
1. To find the "seed" keyword
Keywords research is based on "seed" keywords. With "seed" keywords, you can identify competitors and define your own website. Finding "seed" keywords is very easy. If you want to promote a product on Amazon, just describe it in your own words or think about how people will search for it. If you are not sure what products to sell in the Amazon, you can browse the platform listing, then you may be able to find what you want to sell. You can also start with a wide range of keywords, such as food, and then subdivide it until you find something interests you. Focus on longer, more specific keywords that include "food."
2. the key words generate ideas
Now, you need to find a series of related keywords, if you have your own website, you can use some tools to understand your keyword rankings. If you do not yet have a website, just check your competitors' rankings. They've done keyword research and all you have to do is pick the best.
If you are unsure of who your competitors are, search for your seed keywords on Google to see the first page of search results, they are your competitor. Sometimes, a competitor can provide you enough keywords. However, if you are the dominant player in a niche market, it is not enough to just look at your competitors' research. With some advanced keyword research tools like Moz and Ahrefs, their keyword database gives you lots of ideas.
3. the analysis of various indicators of keywords
In the selection of keywords, there are several key indicators need to be considered:
· Keyword search, showing how many people around the world or in a country search for the key words on Google.
· Keyword click rate, it helps sellers understand the traffic and popularity of a single keyword.
· Keyword traffic potential, which is a metric that lets sellers know how much search traffic is coming from a high-ranking keyword.
· Keyword ranking difficulty, it is easy to helps sellers to find rankings keywords.
In general, being competitive is not a reason to give up a keyword, it depends on the balance between the difficulty of ranking your keywords and their business value. Some keywords are easy to improve rankings, but visitors who are attracted to it will never buy products. On the other hand, a very competitive keyword, if you optimize the ranking, can bring a lot of valuable potential customers.
4. keyword grouping
If you already have a good list of keywords, you can now group the keywords by their parent theme, search intent, or business value. Most marketers focus on keywords that have business intentions, as these keywords may drive sales. When grouping keywords, remember which keywords are most relevant to you.
5. keyword ranking
The last step of Keyword research is to prioritize. The seller needs to consider: – The keyword group's traffic potential estimate. – Competitiveness and ranking difficulty. – Keywords ROI