Amazon's new bonus period is about 2 weeks, when the seller uploads the product, the Amazon search engine will automatically capture the keyword information in the listing, and then according to the buyer's purchase and search behavior, your product will be pushed to the corresponding users, if there is a large number of users click and sales, then Amazon will increase your product exposure; if there is no user click, and sales, product traffic will be greatly reduced, so the seller must seize the opportunity in this period, or later it is difficult to promote the product.
First, the importance of Listing
We have said before, Amazon arrange your product location is based on the listing information, so the product listing keywords directly determine if the product is pushed to the target user groups.
First principle of listing: do not to change listing frequently, because each modification will affect the listing weight, the seller need to spend time in writing a good listing at the first time;
the source of the key words: ①the drop-down list of Amazon search bar, which is the buyer's favorite search terms; ② the title of similar products, they have been filtered by other sellers; ③ reviews of competition product, looking for the words which appears more than one times.④ keyword tools: Merchant words/ Sellerspirit.
After Amazon recommend the product to the user, the picture will determines the click-through rate, the main product requirements for the main map is the customers want to buy once look at it. the picture must be different from other similar products, they need to highlight the product selling point, focus on the details, and then added the product scene map and function map, it is best to use SLR / digital camera, picture sharpness is very important.
Second, the associated marketing
Associated sales is that the buyer bought two products at the same time, if a large number of customers to buy the same two products at the same time, then the two products have an association. When the new buyers click on one of products later, your products will be displayed on the other side of the page, so that you can significantly increase product exposure.
There are three common ways to increase affiliate marketing: Bundle promotions, variations, ads. The first two are related to one's own product, the advertise can associate with another product.
1. bundled promotions
After setting up the Add both to cart in the Promotion and bundling the two closely related products, there is an association between them (for example, cell phone film and phone case, makeup brush and makeup brush cleaner).
As shown above, after setting, B will be displayed in the A products page, click on one of the A products, there will be a booth below the page called "Special Offers and Product Promotions" , it is the content of the bundle promotion.
Make product variations, quickly have traffic with the help of best-selling product style, and Amazon gives variants more traffic.
3. station advertising
if you want to associate with other listing, the seller could set the keywords which your target product frequently used in the manual ads, when consumers enter that listing, your ad will be likely to appear, if customers click on or buy your product , Two products will be associated.
This approach is in order to associate with hot products, because hot products come with traffic, if associated with this product, it will significantly increase product exposure.
there are sellers often asked, can I do not open advertise when my product is still in its new stage? Ad must be done, but it is recommended to add some review before the start of advertising.