How to Find a Suitable Products for E-commerce Sale 2018 ?
How to find a suitable products for e-commerce sale? In fact, no matter what category, products can be attributed to two categories: commercial products and niche products.
Commercialized products are products that everyone needs to use. Such products are also the most popular e-commerce products, mainly including food, golf equipment, clothes, toys and so on.
The main audience of Niche products or services is target at specific customer, such products are generally hand-made or unique, and usually small quantities or on-demand production, such as unique beaded necklaces, handmade frozen yogurt or leather iPad case. There are many brands selling both commercial products and unique niche products.
Spearmint Love, for example, sells both commoditized products and baby clothes, and sells some homemade unique products. The competition for commoditized products is fierce and often the market is dominated by giants such as Amazon and Wal-Mart. So sellers can offer niche products on the basis of commercial products, I believe you can create a unique brand experience.
The sellers could find the right e-commerce products in seven different ways:
1. Find or create products that solve consumer problems, necessity is the mother of invention. Karen Rzepecki invented the reCAP Mason bottle sealing cap is a good example.
Like many people, Rzepecki reuses Mason jars to store food. But the food stick to the lid and gasket when trying to shake, pour in and store the salad. So Rzepecki was looking for a lid that could be convenient for pouring food in and out, and when he came to finding no suitable lid on the market, Rzepecki created his own lid for a variety of Mason jar sizes to solve the problem, and placed it online Sales.
Rzepecki's online shop is now very successful and uses a variety of products to improve the return on investment.
2. Find product you or other people love
startups often take a long time, so selling their own products will make the seller more motivated. A few years after Evan Streusand went to South America, she started her first venture. He made friends with some shoe makers in South America. Upon his return to the United States, he launched a Fortress of Inca-backed business and sells footwear like Anthropologie and Free People. When Evan Streusand and his partner went to play in West Texas, he accidentally found two robes at a post.
When they returned to Austin, they launched a robe called Highway Robery. Evan said: "The Highway Robery robe really embodies our personality and we like to come up with new ideas that are unique."
3. Find the product of brand potential
If the seller wants to succeed in the e-commerce industry, then create a brand that resonates with consumers is particularly important. Creating such a brand means that sellers spend time researching, understanding their target audiences, and building brand loyalty.
Sellers can ask themselves the following questions: • How does the target audience want to solve the problem? • How do you locate your product? • How to design a website and communicate the brand culture through layout, color scheme and CTA and attract potential customers?
When it comes to building brand experience, Tyler Merritt of Nine Line is an expert. Merritt's goal is to launch Nine Line, a patriotic clothing company that caters to the needs of veterans and friends who are still serving in the military. However, he soon realized that such patriotic costumes resonated with the American compatriots. Merritt said: "We like to promote patriotism." Merritt even incorporated a patriotic spirit in the hiring process, hiring veterans.
4. seize the hot trend as soon as possible
Occupy a space in new market is a ideal choice for brand. To do this, sellers are required to keep abreast of the latest trends in products and services and to move quickly to take the lead in capturing a large market share.
Rubber stamp e-shop Suzanne Moore is a good example. Suzanne Moore launched the electric shop before the creative market was booming. The business grew so fast that she later sold the shop and started a new joint venture to help other e-business entrepreneurs grow their business. While many top trends do not last long, this is a huge benefit for small business owners. Sellers can start thinking about hot-selling products or services in recent years such as technology products, survival gear, retro products, healthy products and disposable tattoos.
Fugoo, an ecommerce store, has proved successful in launching products in the right markets for the right time. It leverages skills and industry knowledge to launch Fugoo Bluetooth wireless speakers before major brands catch up.
5. Find products that give consumers a guilty conscience
One way to consolidate business is to cater to customer preferences, or even abuse. Consumers tend to spend more on their guilty pleasures and are loyal to those brands who know them.
Take Jeni's Ice Cream for example. Founder Jeni Britton Bauer has been specializing in ice cream for decades and founded his own brand in 2002. She uses organic, all-natural ingredients and dairy products right from the start. She also adds an artistic touch to ice cream flavors, giving each ice cream lover a guilty pleasure.
6. Identifying and serving niche markets
Niche products often lead to e-commerce business success, with Berkey Water as one example. Berkey Water's water purification system is different from any other product on the market. Even if a user places radioactive sludge, it will draw out potable water. It is because of its niche market that consumers are becoming more loyal to the brand. The company's audience includes survivors, those who prepare for the disaster 24 hours a day; and people at health and cancer rehabilitation centers who may be looking for absolute clean water. The audience's favorite of this niche products are now commenting on: