If You are Preparing for Amazon Australia Site, Here are Some Suggestions
How to start selling in Amazon Australia site? Australia station is a very worthwhile big market, the seller who are seeking to expand naturally want to seize this opportunity. In 2018, Australia will be the next site which Amazon want to build . To be fair, Australia have the potential for rapid growth for those who want to get into new markets. So if you want to sell at Amazon Australia, here are some suggestions and considerations to consider.
Contacting Related Professionals
You need to contact relevant professionals and keep in touch with them, but you need to make sure that your approach is correct. Try to avoid asking for help from accounts or category managers that go beyond their area of competence. We know that every seller who sells products in the United States or the United Kingdom / EU needs help. But if Amazon lets you contact someone to talk about sales in Australia, then you need to put it first and put aside the rest. Also, do not ask others from the beginning: how can I improve my sales? You know, this problem is very annoying.
Customize Your Strategy
Before you start selling, make sure you understand the difference between selling at an Amazon Australia site and selling at a U.S. site or other site. You need to know if Amazon Australia has any unique policies or special promotions. You also need to understand the legal differences between your country and Australia, as this may affect the products you sell. If you can, you can list a note. But do not think it can work if you just copying and pasting stock from one market to another.
Make sure you get accurate official information with a reserved attitude to accept policy responses from the Amazon Business Development team. To make sure you do not make mistakes at the outset, you need to make sure your business development partners get official answers from people who understand Australian regulations, such as policy teams or category managers.
Use Your Past Amazon Sales Experience
If you are already an Amazon seller, you need to capitalize on your sales experience on Amazon. For example, if you are familiar with how to do business in the Amazon and sell well in the United States, that's great! Because it means you have ten times advantages more than others at providing discounted prices and a reliable buyer experience. You can also hire a strategic account manager, dedicated to calculating your annual sales, indicating which metrics are good and which ones are bad.
Solve the problems that have arisen in the past
Have you ever faced any indicator problems or policy mistakes? If anything, it is time to show Amazon the improvements and enhancements you have made or to let them know what lessons you learned from past mistakes. You may have received a notice from Amazon and immediately corrected it. But you can go one step further and let Amazon know that you first discovered these errors and then perform diagnostics and other tests on your processes to find other possible weaknesses. Finally, remedy any issue by taking significant action. If you show your seriousness, this will give Amazon confidence that they believe you are ready to enter a new market.
Do not forget tax!
If this is your first time operating in the Australian market, you need to consider tax compliance issues. Australia has a unified tax system, which is much simpler than taxation in the United States. Australia imposes GST on non-essential items. You can learn more about tax obligations on imported goods on the Australian Revenue Agency's website.
Consider the logistics
Next is to consider logistics. Import tariffs and domestic shipping may erode your profits. However, if you ship it directly from China, Australia will not be too far away. Although Australians used to spend more on things they used to buy, they also naturally expect Amazon to be cheaper than a physical store. The following sellers participated in this year's Amazon seller summit in Amazon, they express their views on the current Amazon's action in the Australian market:
1. Managing Seller Accounts
So far, Is Amazon easy to touch? Is there a resource? Does it provide a good channel to answer the seller's problem?
Sellers: In the past week, we've been working hard to add products to our Australian stock, but a number of product listings are told to conflict with our US-based products, most of which are old listings that match barcodes. The problem is that at present, Amazon has not provided Seller Support (seller support service) to help us. Even the account manager in Australia can not help the seller on these technical issues well. It feels like they generated the station in Australia based on a template of the United States station, but the whole thing is not yet fully prepared.
2. Amazon's Prospects in Australia
Although Australia has a relatively small population, it has been ranked among the top 10 e-commerce markets in the world. So, how can Amazon occupy this well-developed market?
Seller One: Australians have spent billions of dollars on Amazon's U.S. station. In the past, many had to redirect orders that would not be shipped to Australia to fixed storage closets in different states before being forwarded through consolidation. After this traffic will be redirected to the Amazon Australia station.
Seller 2: Amazon has a tremendous brand awareness, so its ease of purchase and customer experience will work well over time. I think the initial biggest obstacle was getting people to register and try out the service.