In line with the peak season, Amazon recently actively recruit sellers to join the Seller Fulfilled Prime (SFP). If seller have received the invitation from Amazon, it means your account has excellent logistics performance and a very short time (Handling time) for delivery preparation. Without a detailed understanding of the condition, costs, and risks of this program, you may quickly throw offer email to the trash.
Seller Fulfilled Prime (SFP) is a chance Amazon give you to let FBM inventory could also provide Prime level shipping service.
What advantage dose Seller Fulfilled Prime (SFP) provide?
②Increase chance for winning buy-box
③There is potential for price increases
④Have higher traffic
⑤Increase sales (via Amazon's Prime Filter)
⑥FBM products can also participate in Lightning Deals
What are the requirements for Seller Fulfilled Prime (SFP) ?
①Free 2-day delivery for all Prime members in 48 U.S. states
②Prime orders before 2 o'clock in the afternoon need to be processed and shipped in that day.
③Non-prime orders must also be processed and shipped on alternate days.
④If it is close to 12 o'clock at night, the same as the same day shipping for the seller. In addition，all the orders in weekends must also be shipped on Monday.
⑤Free standard 3-5 day shipping.
⑥Over 95% of Prime orders must buy Amazon shipping servive. Buy through the Buy Shipping API or purchased directly in the Amazon backstage.
⑦The standard for Amazon Premium shipping eligibility must be maintained
⑧99% on time delivery rate
⑨Returns processed by Amazon
⑩Seller cancellation rate <1%
What are the risks?
①Shipping costs increase
②Amazon provides logistics services is not stable. Especially the USPS Priority and First Class services.
Monday to Wednesday SFP USPS service is relatively unstable
SFP USPS service is relatively stable from Thursday to Saturday
③Refund costs increase
SFP is a plan to guarantee the buyer, if the delay in arrival, the buyer will have compensation or even refund.
④Return costs increase
Like FBA, there is a higher number and frequency of returns for any reason.There will be additional costs due to return management needs. Such as tracking returns, refunds and logistics, and more.
Prime members are used not to acclaiming when they are satisfied with the product. But if there is any dissatisfaction with the goods, it will leave the negative feedback very quickly. So you will feel even worse than the average FBM rate of assessment. However, SFP and FBA are not the same, Amazon will not be responsible for your negative feedback assessment, in other words, although you provide advanced logistics services, but you have to handle negative feedback yourself.
SFP applying has a trial period?
Apply for SFP is completely free, but you may not know, if you want to formally participate in the SFP program, it must be approved. Just like the new worker probationary period, which lasts for 5 to 90 days, based on how long you have delivered 200 orders and if your delivery criteria meet SFP requirements.
During this time, you can monitor your logistics status in the Amazon backstage to see if it is compliance. If you pass the probationary period, it will be automatically registered as a formal SFP. Then within 24 hours, your product will have a "Prime" logo.
Where to apply for SFP?
Must be a professional seller account, in the background of Amazon
Settings> Account Info, Your Services can confirm account status.