Except Prime Member on Amazon, This Group of People also Need to Arose Seller's Attention
According to a survey conducted by Mobile Intelligence Research to Mobile Marketer, Amazon Echo users spend 66% more than the average consumer.
Research firm CIRP data show that the average Amazon Echo users in the United States spend an average of 1,700 US dollars each year, while the average consumer only spend 1,000 US dollars, Amazon Prime members spend an average of about 1,300 US dollars per year.
Josh Lowitz, a partner and co-founder of CIRP, said consumers' spending patterns mean Amazon will be able to reduce the price of Echo devices and benefit from higher spending by consumers. CIRP's findings may mean that Echo users are generally more affluent than average consumers and that they are ideal candidates for many advertisers. And it shows how Echo devices can bring loyal consumers to the platform.
It is understood that Amazon is discussing with major brands about Echo voice equipment advertising, these devices all support Amazon voice assistant Alexa. This may mean that ad is displayed on Echo speakers or that Alexa may cross-sell other products as consumers make shopping lists or research products.
Amazon Echo users spending habits also means that if Amazon can let Echo users spend more money, get their own intelligent smart speaker market share, then it can sell the Echo equipment at loss. Amazon is fiercely competitive with Google, Echo and Google Home compete for intelligent speaker market share. Analysts said both companies are reducing the price of smart speakers during the holiday season, eventually losing a few dollars per device. ABI Research said Echo Dot is worth about $ 31 and Google Home Mini is $ 26.
Amazon and Google are working on small smart speakers, The price of Amazon Echo Dot and Google Home Mini drop from 50 US dollars to 29 dollars, the price of the high-end version is about twice than the price. It is estimated that in November 2017, Amazon accounted for 74% of the U.S. smart speaker market, compared with 26% for Google.
Amazon did not publish accurate smart speaker sales figures, saying it sold "tens of millions of Alexa-enabled devices" worldwide during the year-end purchase, including Alexa Voice Remote Control's Echo Dot and Fire TV Stick remote controls.
In the meantime, Apple delayed the shipment of HomePod smartphones for $ 349 until 2018, missing the most important year-end shopping season for electronics. Apple seeks to monetize every smart voice device that supports Siri. The company also hopes to boost its $ 9.99 monthly subscription to music streaming services.