Seven Things Lead to Amazon Seller Account Suspend
1. Do not manage seller account correctly
Amazon strictly manage the performance of sellers and customer satisfaction, it will be based on account health status to measure the seller. If the sellers account performance indicators below the required indicators, Amazon will send a notice, the seller must solve the problem as soon as possible, in order to avoid account closure.
Many small issues, such as failure to respond promptly to customer requests can also cause sellers to lose their accounts. In most cases, the seller must ensure that all performance measures are above 90% -95% (sometimes higher) or your account will be flagged. If seller fail to improve the performance indicators, the seller will lose sales authority. Quality products and services, fast logistics, infrastructure improvement, is the basic way to improve the performance of account. When customers are dissatisfied with the product or service, they leave a negative comment.
2. in violation of Amazon policy
Violation of the Amazon policy is the fastest way to permanently lose the seller account, because once the account is blocked, to regain sales authority is very difficult. Most sellers face the biggest risk of being reported for sale of fake and shoddy products, it is a direct policy violation behavior. In some cases, sellers of generic accessories and products (not name brands) will also be suspended for being reported selling counterfeit goods. Even if the general sales of products, seller also need to carefully check whether the product compliance with Amazon policy, do not mislead consumers regard it as a brand-name products.
3. logistics is too slow
Amazon requires the seller to ship within 2 working days. This means you have to process orders, picks and packages within 48 hours and give them to the logistics provider. Timely delivery rate must be maintained at 95% or more. If the order processing speedd is too slow and even 10% of the orders take longer to ship, Amazon penalizes the seller and eventually closes the seller's account.
For many sellers, logistics is not a small challenge, especially start-ups. Amazon FBA can help sellers solve logistics problems.
4. inventory backlog (especially the FBA inventory) If you can not reasonably control the cost, it will also damage the seller account and sales performance. For example, if there is inventory backlogs, especially FBA backlog or third-party logistics companies backlog, it will add cost. Inventory costs are usually above 10% -30%, which is a considerable amount of money. With inventory analysis to see which inventory products are profitable (typically about 80% of the profits come from 20% of inventory), cleaning up unprofitable inventory products can help sellers save money.
5. unused advertising and marketing strategies
There are many novice sellers on Amazon platform, which means that many sellers do not understand the value of advertising and marketing. However, this is crucial to stimulate sales. For example, the platform ranking algorithm will show hot products based on seller activity, reviews, and account health. If the seller does not promote advertising, consumers may not see your listing, not to mention the purchase.
Amazon PPC ads make the seller listings appear in the first page of search results. Marketing is also important. High-definition images and high-quality text (no spelling mistakes, SEO optimization, tutorials, etc.) help to increase customer conversion rates. If the seller can not do this, he will lose a lot of sales. Invest money, create a good product listing, and then promote marketing, driving sales, help to improve account rating.
6. do not listen to the customer voice
Customer is not always right, but in Amazon, it does not matter. Customer reviews, messages and complaints can have a significant impact on your account, your position on Amazon, and the willingness of other consumers to purchase your product. If the seller does not listen to the customer's voice, it is likely to lose account or sales.
Obviously, the seller must respond to the customer's news and complaints, pay attention to customer experience, and take appropriate action. For example, reading a small complaint in a negative comment or a positive comment allows sellers to understand what consumers care about and improve in the future. Sellers can also block negative comments and provide solutions by quickly replying to customer messages. Managing Amazon accounts means strict management of your business processes, satisfying both the platform and your customers, while keeping your costs low. Hope that the above can help sellers avoid these common mistakes account damage.