As the service life of American family cars grows, more and more consumers choose to buy auto parts directly online, which also makes the "aftermarket" of American auto parts very large, so many sellers begin to sharpen their heads into American auto parts market.
What is the status of the US auto market how? What is the performance of the auto parts market in Europe and Japan?
Rapid development of auto parts category has attracted the attention of Amazon
According to statistics, the overall size of the US auto in 2013 reached 104 billion US dollars, is expected by 2030 will grow to 147 billion US dollars. The proportion of online auto parts transactions is also expected to increase from 6% to 20%.
The reason why auto parts category is think highly of by the Amazon platform, not only because of its rapid growth, but also it is large enough in the Amazon Hardline category. It is understood that the Amazon US auto parts category was launched in 2006, currently, Amazon has become the second largest online auto parts retailer in the United States. Among them, Amazon Auto Parts third-party sellers business has grown rapidly, the sales scale has also accounted for the most of the sales.
However, the current auto parts category has a relatively high percentage of FBM, which contains a very large opportunity to gain Prime identification through the use of FBA to increase consumer satisfaction. Meanwhile, for some oversized items, eligible sellers can also obtain the Prime logo through the Seller Fulfillment Prime (SFP) service. Amazon's goal is to establish the world's richest category selection of auto parts, which can be applied to every car that wasproduced in the world since 1896.
It is noteworthy that the automotive supplies and outdoor power equipment in the Amazon US site is a restricted product, so the relevant sellers need to do these things:
1. Only the seller has registered through the background, they can apply for and obtain approval before they can display products in this category;
2.Sellers settled by the Merchants Manager need to contact the Merchants Manager directly to apply for auto parts category sales authority.
General accessories review conditions and process
contact Merchants Manager apply for the opening of auto parts category sales authority, Merchants Manager reply audit requirements and collect information;
Clear understand the Amazon Auto Parts category requirements and Style Guide;
With the help of investment managers to complete the classification audit of auto parts category(2 working days required).
Non-generic parts (Fitment special parts) Review conditions
Contact Merchants Manager Apply for the opening of auto parts category sales authority, Merchants Manager reply audit requirements and collect information;
Must be a brand or brand dealers (to be recorded on the AAIA website, as in the Amazon also completed the record, the two need to record the same brand);
Clear understand Amazon Auto Parts category requirements and precautions (Style Guide);
With the help of investment managers to complete the auto parts category review (2 working days);
Get the product fit data (fitment date) through a third party and upload it to Amazon's database, Amazon Part Finder.
Auto Parts Market in Europe and Japan
In addition to the U.S. market, auto parts categories are also enjoying rapid growth in the European market. Auto Parts Japan market is characterized by an increasing share of Chinese businesses, the growth rate is much higher than local businesses.
Sellers need to be aware that:
Auto Parts products sold in the United States with appropriate product approvals, such as DOT certification;
Do not include the year / manufacturer / model in the non-generic product title unless it is a car manufacturer only;
Prohibit the publication of infringing intellectual property, Fake and shoddy products in violation of laws and regulations;
the physical requirements should be consistent with the description of the pictures, the functions of the products shall not be exaggerated, and the products shall not be overly landscaped.