Sports Category May be a Good Choice for Selling on Amazon 2018
Recently, the famous e-commerce giant Amazon plays an important role in the field of Athletic fields, firstly it has great influenence on the copyright market of sports events, and it is said that it will create their own sports brand. Now, Amazon layout rapidly in the sports industry in many areas. Why Amazon enter into the field of sports?
First, the Americans advocate outdoor sports lifestyle
Over the past two years, more than a dozen American sportswear retailers have filed for bankruptcy, including Sports Authority, MC Sports, and more recently Gander Mountain. But at the same time, Americans are increasingly advocating a positive lifestyle, "outdoor activities" is a way of life for consumers.
The closing of the sporting goods store does not prove the gloomy future of the sporting and outdoor goods, and Americans are far more enthusiastic about outdoor activities than they were a decade ago.
The annual spending of Internet sporting goods increased from 97.3 billion in 2014 to 1949 billion in 2016. The amount of spending in two years doubled. Internet sporting goods showed a rapid growth trend, with an increase of 43% in consumption per person from 2014 to consumption 2016. As a business leader, the e-commerce giant Amazon has long been smelling the business opportunities and devote themselves to exploring. The relevant data show that Amazon now has 34 own-brand, of which 19 are from the field of clothing, the 19 brands include women's clothing, underwear, men's clothing and children's clothing, and only the sports field is blank .
Second, Americans are still keen on sports products online shopping
It can be seen that the outdoor and sporting goods market in the United States reached as high as 120 billion U.S. dollars in value last year, with annual sales growth of 5%. On the Amazon, outdoor and sporting goods sales reached 5.5 billion U.S. dollars, up 20% year-on-year.
In general, the main sales force for outdoor and sporting goods is experiential retail sales. For example, consumers may want to touch or try on before purchasing these products. In fact, Amazon has a 5% market share in this category (higher than the average market share of other categories). Although the outdoor and sporting goods market in the US grew by 5% year-on-year, Amazon's growth rate is far behind More than the overall market. Therefore, this also shows that although experiential retail is a major advantage of physical stores, but this does not stop the enthusiasm of consumers online shopping.
How to select sport product
According to the above data, it can be seen from the above statistics that sports catogery is a market with considerable potential and is an area deserved to be studied and deepened by every E-commerce supplier sellers.
So, in the category of outdoor sporting goods, which category is better to sell? Which products have a higher growth rate?
1. The respective sales growth rates of sporting goods sub-categories are:
50% for licensed products,
30% for fishing equipment,
40% for boating equipment,
35% for sports equipment,
30% for team sporting goods,
25% for golf equipment and 15% for hunting equipment %;
2. The respective sales growth rates of outdoor equipment sub-categories are:
100% for refrigerator,
90% for electric scooter,
90% for lyophilized food,
50% for backpack,
50% for bike,
35% for camping kitchen / stove
30% for sleeping bags;
3. The respective sales growth rates of sportswear sub-categories are: