The number of comments and the importance of ratings is self-evident, they will have an impact on Amazon's rankings, and the rating above 3.5-star products are more trusted by consumers. This also prompted sellers to make fake reviews and rewards comments, which result that Amazon to take drastic measures against fake and rewarding reviews. Therefore, how to obtaining effective commentary without prejudice to the Amazon rules becomes crucially important. This article will introduce four ways for sellers to get Amazon legitimate review:
1. improve the shopping experience
A good shopping experience is the basis of praise. Ordinary quality products or poor service is difficult to get 5 star praise. The buyer's shopping experience begins with the product page, as well as including communication with the seller. The sellers need use a friendly, positive tone in describing the product, emphasizing what the product can do to the consumer. The picture should clearly show consumers the appearance of the product. Sellers should try to avoid getting "product-description incompatible" comments, and if there are many such comments, then Amazon may suspend your product, so the seller should honestly describe the product.
2. useing creative cards
The seller need to establish contact with consumers, adding a printed card in the package can help you do this. Card content should strengthen brand information, and is committed to providing consumers with a good shopping experience. Sellers can also place installation instructions or refund process instructions in appropriate place, and do not forget to ask consumers to comment with the card. Sellers who use creative cards in product packages are more likely to receive favorable reviews.
3. after-sales communication
Amazon will not share the consumer e-mail address to platform sellers, but through some platforms such as Feedback Genius, sellers can automatically send e-mail to contact every buyer. Such mail works well, and sellers can attach a link of the purchased product in these emails, making it easier for buyers to leave a comment. But the point is to make sure that the consumer is satisfied with the product before asking for comment. Here's one of the many templates used by the Feedback Genius, which sellers can use as references:
We just noticed your [product name] has been delivered. Congrats!
Your complete satisfaction is my number one priority. If you have any issues with your purchase, please [contact-link:contact us] so we can do our best to resolve them. As a small business, your review goes a long way in helping others determine if they want to buy from us. Would you be able to take 1 minute of your time and share your opinion about [product name]?
[product-review-link:Write your review here.]
Again, if there are any issues, please reply to this email so we can help. Thanks again!
[Your name and seller name]
Generally, seller needs to send multiple emails to get comments, so sending 3-4 emails at different time intervals will be a good strategy. Once consumers leave a comment, the seller should also send a thank-you note. Once the consumer is satisfied with the product or service, it is easier to request a comment. If consumers get a bad shopping experience, then further communication can make up for the problem. And once the problem is solved, you can ask these consumers to leave a comment.
4. Amazon Vine and Early Reviewer Project
Amazon's Vine project can help sellers receive comments from Amazon-certified reviewer. To participate in the project, the seller must participate in the Vendor Express or Vendor Central project. The cost of per ASIN is $ 2,500. The advantage of participating in the Vine project is that sellers can get a large number of high quality comments. Amazon would provides Early Reviewer Project for the Amazon sellers who has registered with the Amazon Brand Registry and has Seller Central account. The project spends $ 60 per SKU, allowing sellers to get 5 product reviews.
To participate in the project, the seller's SKU must meet the following criteria:
• There must be fewer than 5 product reviews per SKU;
• The SKU must be parent or independent and the sub SKU will be automatically registered as the parent SKU;
• Each price for a piece of product must be more than $ 15.
Although the quality and value of the products are the main factors that allow consumers to leave good reviews, quality customer service and good after-sales communication are also important.