Amazon Japan Seller, Does Your Product Name Set Right?
When setting Amazon's brand name, novice usually think the title is finished once the commodity can be distinguished, or fill in the keywords. However, if you want to sell the product out, you must pay attention to the use of the product title.
Product title has an important impact on the sales. As we all know, product title and product images are important factors affecting the click rate of goods. No matter how attractive the uploaded product image is, if the product title is weird, it usually does not have a high click-through rate.
Product CTR also affects product rankings in search results and directly affects sales. Therefore, the impact of the product title on sales is very large. So, what should we pay attention to the ttle of the product? First of all, as a prerequisite, remember the title of the product must be simple, in any case, easy to understand is the most important. After ensuring easy to understand, then pay attention to the following five questions:
First, set the title which attractiv people and want to learn more about the product details.
I think almost everyone is the same, when you want to buy things on the Amazon, directly enter the product name instead of product page URL, right? Most people do this: if I want to buy a laptop in the Amazon, then enter "notebook" in search box, I want to buy a cell phone case, enter the "phone case." So how to attract the attention of customers through product images and product title is crucial, it will affecting the click rate of goods. There are a variety of product titles and pictures in the search results. Customers only click on the items they care about and visit the product page. If one goods without click, it certainly will not be purchased.
Second, add the information which customer wants to know.
Amazon Japan station stipulates product title length should be less than 50 full-size text, but it can not be set too short. A simple title also has its degree, such as writing only "purse" , no one would be interested in it. In fact, customers generally want to know "what is the material?", "How many pockets?", "Is a handbag or shoulder bag?", "Is this bag waterproof?" , the seller can add the "leather "," Shoulder "," waterproof "and so on, a little thought and a lot of information can be added.
Of course, add these words indiscriminately is not acceptable, it is importsnt to leave a clear impression on buyers.
Third, the product title can not be written like a sentence
Product title should be separated with keywords, can not be written in sentences. For example, your product is a wooden iPhone case with a phone cord, and the product title should be set to
“ストラップ 木製 アイフォン ケース” instead of “ストラップを付けられる木製のアイフォンケース”(Wooden iPhone phone case with lanyard).
As mentioned at the beginning, normal people use one or two words to search for the goods they want to buy, so this method can also be used as an SEO strategy.
Fourth, distinguish between the main keywords and general keywords
Here divide the key words into the main keywords and general keywords. For example, a woman's wallet, "women's", "wallet" are the main keyword, on the contrary, "Floral", "frosted" and "zipper" and other performance of goods design, shape, are general keywords. Here we use SEO optimization point to consider, Google search will be effective if the main keywords are placed in front, although Amazon did not disclose the search algorithm, but generally believed that Amazon at this point is likely to be the same as Google. Moreover, in the Amazon, even words are similar, may also be considered as another item. Therefore, if it is "womens long wallet," "women's", "long wallet", "wallet" all these key words should be added.
Finally, It is suggested that add the words which is suggested by Amazon should be given priority in the product title.
The above is the search suggestions that appear when searching Amazon (Wallet) at Amazon Japan Station. If you ener space after the 財布(parcel), then enter other words, then there will be more search suggestions. Most people use the words in the search suggestions when searching, so putting these search suggestions first will have a very good effect.