More Than Half of Amazon Eu Sellers Sell at Least Two Eu Sites
Amazon's e-commerce platform in Europe can be said a unique market – although there are five separate platforms (UK, Germany, France, Spain and Italy), as these countries are basically close to each other, they can bee treated as a single platform.
Sellers can use a unified seller account at Amazon Europe sites, so sellers can use the same account sell products in all European sites. Although not all European sellers use this method for sale on the international market, most sellers do this. 87% of Amazonian Spanish station sellers are also selling on other European platforms, with 81% in Italy, 80% in France, 55% in Germany and 52% in UK. In all European sites, more than half of sellers sell products at least two European country sites.
Amazon UK Station is the UK's largest e-commerce platform, so most of the other sellers in Europe will also sell in the UK station. Amazon has also set up infrastructure to support this, such as Amazon's European Unified Distribution Network (EFN), which allows sellers to send stock to warehouses in the UK and deliver them to all sites across Europe.
Another example is the Pan-European FBA (Amazon pan-European logistics) – the seller sent the product to a Amazon logistics center in one European country, Amazon will automatically distribute these inventory products to various logistics centers throughout Europe. Many sellers selling in the European site will use this service.
As you can see in the picture above, The sellers on the Amazon UK station, 39% of them also sell in Germany, 35% also sell in France, and 27% sell in Spain and 33% sell in Italy Station. (The rest of the site is interpreted in the same way.)
Of the Top 1000 Sellers in Europe, 59% of sellers received at least one review across all five European sites. It is worth mentioning that sellers usually sell either on all European sites or only on one site. In addition, Top sellers who receive feedback on only 3 or 4 sites are less than 10%.
However, the sellers who got feedback on all sites, 66% of them got half or more of the feedback on a single site. So while most European sellers sell on multiple sites, not all sellers can achieve the same international success in the market as they do on their home market – 20% of the top 1000 top sellers in Europe get all the feedback just on a single site.
The graph below shows the combined feedback received by each top seller on all European sites and the percentage of comments received at each particular site. If it is not filled in the ratio, it means that the seller either did not sell on the platform, or that he did not sell enough to get a comment. From the figure we can see that Top 5 sellers in Europe have received all feedback on a single site, with three out of the top five being UK sellers.