In order to have a clearer direction for you in the new year, We are here to conclude the privilege of brand registration.
Early privileges of Brand record
1. GCID code
GCID code is generated once you register the brand successfully, so this privilege has been exist since the launch of the brand record. Amazon will automatically assign a unique product code called "Global Catalog Identifier" (GCID) to merchandise as long as the seller successfully has Amazon brand record. With this code, you can upload products directly without UPC code. Although the price of UPC code is not expensive, when the store has a lot of SKU, the remaining cost is quite a lot.
2. A + page
"A + page" is the graphic version of the product details page, is launched in mid-2016, the official open to the brand seller at the end of 2016. The service highlights product features and benefits, increases conversion rates, optimizes natural search, increases customer interest, and increases brand awareness. It also helps potential consumers browse and understand the product's upgraded product description page, reducing returns and negative reviews.
Different from the text description, the A + page vivid graphical description can attract more customers. besides, the recent revision of the A + page have came into effective in mobile end, and the reviesed pages are now more and more tend to VE account, which shows the imporance of A+ page.
3. Deal with infringement
In addition to the above two functions can be used directly, anti-infringement is more like a protective privilege! This is also a privilege once you register the brand successfully. When a listing was followed by seller, you can directly complain about the infringement with the seller, and quickly remove the follower. Besides that, if you are followed by stength sellers, they can grab your shopping cart and modify the product information, but if you have the brand record, you can protect your product and product information by openning a case. After you have brand record in Amazon backstage, you can send a case to Amazon to tell Amazon that this is a store brand, so no one else can change, requiring Amazon to lock out the right of changing the link. Although it is unable to completely eliminated the infringement and follower, but it can greatly reduce the loss with the sale.
brand new features
1. brand flagship store
The brand flagship store, a new feature just launched in August of this year, is used to display the brand and attract traffic to its branded store's Web site address in Amazon. You can also create multiple pages for product catalogs and add new products using the mobile-side templates to create a brand image for the seller. It is a free self-service offering that is a new starting point that revolutionized the notion of a hot listing in the Amazon of seller's mind. The new feature shows that Amazon has changed from "product is king" to becoming a brand builder.
2. Headline Search Ads
Headline search ads are also new features coming online in August, but unlike other free brand privileges, headline search ads are paid like cpc. But headline search ads are highly visible and are not targeted at one product but at a brand's product group. When customers click on the headline search link, they will be led to the Amazon brand stores. This feature can increase the brand's audience size by increasing visibility within the product category and helps shoppers understand the offerings and build brand engagement and loyalty. Throughout the past two years, for the brand record update, it is easy to see that Amazon has a brand trend. For the Amazon platform, which now specializes in creating homogenous products, the branding path is a big challenge for most sellers.