In recent years, marketing has undergone fundamental changes. Most of these changes are based on changes in consumer behavior and preferences, especially young people's behavior and preferences. When marketing target is Generation Z, this means that companies and marketers change the communication channel and refocus on what matters to young consumers.
Increasing consumer engagement through social media platforms such as Facebook, Snapchat, and Instagram has become a key part of the marketing strategy. With the rapid changes in social media marketing, it is important to understand the latest trends in the industry. Seven Trends in 2018 Social Media Marketing:
1. hiring professionals for content creation In the past, many companies hired freelance writers to create content for their social media accounts and then cross-platform to promote new content. Social media platforms are becoming more and more important as a means of attracting young consumers. This will force marketers and businesses to hire their own staff to focus on content creation.
As many young consumers spend a great deal of their time dealing with brands on social networking sites, brands must publish content relevant to their target audience and create content specifically for the platforms they launch. The content posted on the Facebook platform is very different from the content on Instagram, which means hiring experts in content creation to manage their accounts is important.
2. more and more video content
Content planners focus on video content, rather than brand marketing photos. Marketing experts find it is very effective to reach the target audience through video. But make sure that the video content you create is closely related to your brand image and to establish contact with consumers. To do this, it is necessary to create a video that has to be relevant to consumers and focuses on the function of the product, not just the product itself.
3. User Generated Content
Many brands interact better with consumers by displaying user-generated content on social media accounts. For example, the lifestyle brand collects clothes in fancy costumes, or photos of special events from fans.
The brand will choose the best piece of work and display it on the homepage of the brand's social account. This approach not only creates high-quality content but also allows good interaction with fans. The fans who are selected are excited about having their photos displayed, and their chances of buying your product will increase. Fans will also encourage their friends to visit your page. Instagram brings the highest return on investment in UGC. Use the Instagram analytics tool to test which post is the most engaged content.
4. Stories for social media
Facebook and Instagram's Stories feature is very popular among individual users and brands. Content planners and marketing specialists not only post content to posts, but also post to Stories. Most users follow a lot of accounts, and they do not look at every new post seriously, but they are willing to spend a few seconds looking at the new Stories.
5. Cooperate with Red person
Many brands use famous person on Instagram, Facebook and Snapchat platforms to win a large number of fans for their products. Working with net famous person is a great way to reach out to new users and is better than creating a new content yourself. Partners is the key to building a successful brand partnership, with a focus on some of those net famous person that are have well-defined content, have a large number of fans, and are active in the community.
6. live content
Many brands and companies interact with consumers via live broadcasts. Product marketers use Facebook Live to demonstrate products and show consumers the videos that real users use of their products.
7. interact with users
Many brands hired planning and marketing staff and personal users to communicate with potential customers. Social media content managers interact with users by commenting in their Instagram post and replying to their tweets on Twitter. Direct communication will make fans feel they are highly treated, and have a good impression on your brand. Building brand loyalty and engaging fans actively in your content is the best way to turn users into paying consumers.